From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
- Offered byCoursera
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories at Coursera Overview
Duration | 9 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Branding: The Creative Journey Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 9 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories at Coursera Course details
- There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.
- In this course I am offering you a methodology which you can easily put into practice. Then, as your needs change and grow, you might decide that you want to incorporate other techniques as well. I hope this course serves as a launchpad for you to go out and win new creative projects as well as make the ones that you are currently working on even better. And most of all, I hope you have FUN! Because remember, if you're not having fun, it's not worth it!
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories at Coursera Curriculum
Telling a Brand Story Through Images
Introduction to the Course and Professor
Purpose of the Creative Pitch: Interview with Maria Haro
Process Overview
The History of Branding Through Images
The Art of Story Branding
Story Branding Through Images and Concepts
Understanding the Language of Image-Making I
Understanding the Language of Image-Making II
Understanding the Language of Image-Making III
Narrative: First Contact with the Client
Optional Portfolio Assignment
***Important note before starting the course***
Recommended/Optional: ¨Photographically Speaking¨
Let's Talk About Some Images
The Brand Analysis
Intro to the World of Brand Personality Analysis
Which is More Important: Brand or Product?
Brand Analysis
The Positioning Statement: Interview with Maria Haro
How to Write a Brand Positioning Statement
Narrative: Talking About the Values of the Brand
Testing Your Skills
Creative Advertising Concepts
Introduction to Creative Advertising Concepts
What is Creative Advertising?
Examining Ads: Creating Conceptual Advertising (images)
How to Convey the Unique Selling Propositions of the Brand
From Brand to Concept
Presenting the Creative Concepts to the Client
Narrative: Presenting the Creative Pitch to the Client
Test Your Skills
The Production Plan and the Creative Pitch
From Concept to Production
Defining the Brand Through the Production Team
Production Team Interviews: Creative Director/Graphic Designer Maria Haro
Production Team Interviews: Stylist Isabel Ottino
Production Team Interviews: Art Designer Adrian Tai
Narrative: Presenting the Production Plan to the Client
The Creative Pitch Deck
Explaining the Activity: The Campaign Challenge
The Photo Shoot
What Did We Learn?
Farewell!
Test Your Skills
THE CAPSTONE PROJECT
Introduction to the From Brand to Image Capstone Project
Instructions for the Capstone Project
From Brand to Image Conclusion
Instructions
20 Actionable Tips to Build a Winning Visual Brand Identity
Six Creative Ways To Brainstorm Ideas
Genius or Process? How Top Creative Directors Come Up With Great Ideas - Nudd, Tim ( 2013)
1. From Brand to Image
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?
ManagementMarketingMarketing AnalyticsFrom Brand to Image: Creating High Impact Campaigns That Tell Brand StoriesUseful Links
Know more about Coursera
Know more about Programs
- Business & Management Study
- Infrastructure Courses
- Ph.D. in Finance
- Online Digital Marketing
- Pharma
- Digital Marketing
- International Business
- Disaster Management
- MBA in Pharmaceutical Management
- MBA General Management
- Agriculture & Food Business
- MBA Media Management
- MBA Quality Management
- BBA Business Analytics
- Business Analytics