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Fundamentals of Business Strategy 

  • Offered byFutureLearn

Fundamentals of Business Strategy
 at 
FutureLearn 
Overview

Duration

4 weeks

Total fee

7,139

Mode of learning

Online

Credential

Certificate

Fundamentals of Business Strategy
 at 
FutureLearn 
Highlights

  • Earn a certificate of completion from Sentinel
  • 9
Details Icon

Fundamentals of Business Strategy
 at 
FutureLearn 
Course details

More about this course
  • On this four-week course, you'll discover how you can use strategic management theory to help organisations achieve long-term goals
  • With this knowledge, you'll understand the importance of creating a strategy that gives you a sustainable competitive advantage in an increasingly dynamic, global, and interconnected world
  • You'll be introduced to the fundamentals of strategic thinking to develop critical skills to use in creating your business strategy
  • Delving into the definition of strategy, you'll learn the importance of setting a vision, mission, and goals for an organisation
  • With this knowledge, you'll explore how you can align strategic objectives to benefit all stakeholders
  • You'll explore different strategic management approaches that can be used in a diverse range of business contexts
  • You'll also critically evaluate the commercial, social, environmental, and ethical factors impacting strategy in modern business
  • This understanding will help you develop, implement, and evaluate strategies to increase business profitability
  • By the end of the course, you'll have the skills and knowledge to develop strategic initiatives with expansion and strategic alliances in mind
Read more

Fundamentals of Business Strategy
 at 
FutureLearn 
Curriculum

Strategy defined

Course welcome

Strategy defined part 1

Strategy defined part 2

End of Week 1 wrap up

Strategic management approaches

Weekly welcome

Strategic management approaches part 1

Strategic management approaches part 2

Strategic management approaches part 3

End of Week 2 wrap up

Corporate planning

Weekly welcome

Corporate planning part 1

Corporate planning part 2

Corporate planning part 3

End of Week 3 wrap up

Business strategy

Weekly welcome

Building your firm's business strategy part 1

Building your firm's business strategy part 2

Building strategy for the future part 1

Building strategy for the future part 2

End of course wrap up

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Fundamentals of Business Strategy
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