Fundamentals of International Business
- Offered byCoursera
Fundamentals of International Business at Coursera Overview
Duration | 19 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Fundamentals of International Business at Coursera Highlights
- Earn a Certificate upon completion
Fundamentals of International Business at Coursera Course details
- This MOOC provides essential knowledge about international business, its key actors and recent trends
- It combines relevant theoretical frameworks with contemporary business cases and practitioner-oriented learning materials
- Students will be able to familiarise themselves with such concepts as globalization, internationalisation, multinationals and institutions, and see how they relate to each other, as well as draw implications to current business practices
Fundamentals of International Business at Coursera Curriculum
Globalisation
Welcome to the Fundamentals of International Business MOOC!
Introduction to International Business
Key topics and terms
Audio - International business: Mariya's story
What do we mean by globalisation?
Activity - Start your study journal
Why study international business?
Is globalisation a good or a bad thing?
Check your understanding - Week 1
Internationalisation process
Internationalisation - what is it?
How do firms internationalise?
Activity - Reflecting on internationalisation motives
Activity - Samsung's story
Samsung's story - teacher's note
FDI terminology
Activity - Huawei's investments
Huawei's investments - teacher's note
The pandemic effect on internationalisation
Institutions
Institutions and introduction to political systems
Audio - Institutions in practice: Mariya's story
Audio - Avoiding cross-cultural frustrations: Mariya's story
Activity - Investing in Uzbekistan
Investing in Uzbekistan - teacher's note
Activity - Reflecting on political risks
Challenges of digital firms in foreign markets
Activity - Learning from failure
Cultural distance and firm internationalisation
Check your understanding - Week 3
Multinational enterprises
MNEs - what, why and how
What did we learn and why it matters?
Activity - Reflecting on the history of MNEs
Activity - MNEs in Switzerland
Consequences of MNE activity
MNEs and sustainability
Activity - Responsible MNEs
End of MOOC summative assessment
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