Goldman Sachs - Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
- Offered byCoursera
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women at Coursera Overview
Duration | 4 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Schedule type | Self paced |
Official Website | Explore Free Course  |
Credential | Certificate |
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women at Coursera Highlights
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 4 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Persian
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women at Coursera Course details
- This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.
- This course will support you to develop your marketing strategy and build your brand as your business grows.
- You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth.
- You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process.
- By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business.
- The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you ? take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business?s growth.
- You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women at Coursera Curriculum
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
Welcome
Identifying the right marketing tools for your business
Introduction to the sales process
Understanding the role of analytics packages
Getting started
Developing your marketing and sales for growth
Marketing goals and objectives
Identifying goals and strategic objectives for your business (Exercise 1)
Branding
Identifying a strong brand
Reviewing your brand
Product/service development
Reach
Planning effective marketing
Reviewing digital marketing tools and best practice
Selecting tools to help you achieve your objectives
Sales
Planning and analyzing sales using the Sales Funnel (Exercise 5)
Strategic planning for your sales activities
Using analytics in your marketing and sales
Typical features of an analytics platform
Evaluating your marketing and sales activities
Selecting the right metrics for your growth opportunity
Reviewing your Strategic Marketing and Sales Chart (Exercise 7)
Recording your progress
Congratulations
Progressing to the next course in 10,000 Women
End of course assessment
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women at Coursera Admission Process
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