John Hopkins University - Fundamentals of Social Media Advertising
- Offered byCoursera
Fundamentals of Social Media Advertising at Coursera Overview
Duration | 9 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Fundamentals of Social Media Advertising at Coursera Highlights
- Taught by top companies and universities.
- Affordable programs and 7 day free trial.
- Shareable Certificate upon completion.
Fundamentals of Social Media Advertising at Coursera Course details
- This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You?ll also create your first social media ad.
- By the end of this course you will be able to:
- ? Determine why and when to invest in paid advertising on social media
- ? Understand the anatomy of a social media ad and how they differ from organic posts
- ? Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
- ? Craft compelling and effective visuals and copy for social media ads
- ? Learn how to collaborate effectively with others through creative briefs
- ? Build foundational understanding for data, data-based advertising and privacy protection
- ? Build an ad directly from your Facebook Business Page and your Instagram Business Account
- ? Use Instagram Stories Ads effectively to connect with customers
- ? Write a creative brief and create a social media ad
- This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.
Fundamentals of Social Media Advertising at Coursera Curriculum
Introduction to Social Media Advertising
Introduction to the Facebook Social Media Marketing Professional Certificate
Fundamentals of Social Media Advertising Overview
Introduction to Daniel Kob
Careers in Digital Marketing
Introduction to Social Media Advertising Overview
Why and When to Pay for Ads
Organic Posts vs. Paid Ads
Organic Posts vs. Paid Ads on Facebook and Instagram
Ad Formats on Popular Social Media Platforms
The Five Components of a Social Media Ad
Anatomy of a Facebook and Instagram Ad
Evaluating the Effectiveness of an Ad
Introduction to Social Media Advertising Conclusion
Fundamentals of Social Media Advertising Course Syllabus
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
Overview of Ad Formats on Different Social Media Platforms
Why, When and Where to Advertise Practice Quiz
Introduction to Social Media Advertising Quiz
Creating Effective Ads on Social Media
Creating Effective Ads on Social Media Overview
How Your Business Goals Determine Your KPIs
Tips for Sourcing and Creating Ad Visuals
Writing Effective Copy for Your Ad
Collaborating with Internal and External Teams
Working with Creative Briefs
Creating Effective Ads on Social Media Conclusion
Tools for Creating Effective Visuals
Tools to Employ for Effective Copy
Creative Brief Worksheet
Designing and Writing Effective Ads Practice Quiz
Creating Effective Ads on Social Media Quiz
Data, Privacy and Policies on Social Media
Data, Privacy and Policies on Social Media Introduction
Data-Based Advertising
How Data is Collected Online
Different Data Formats
Who Collects and Stores Data?
Intro to Data Protection Policies
Government Regulations: GDPR, CCPA & COPPA
Industry Self-Regulation
Company Data Policies
Data, Privacy and Policies on Social Media Conclusion
The Role of Data in Social Media Advertising Practice Quiz
Data, Privacy and Policies on Social Media Quiz
Gettingstarted with Advertising on Facebook and Instagram
Gettingstarted with Advertising on Facebook and Instagram Overview
Case Study: Charleston Gourmet Burger Company
Build an Ad from Your Facebook Business Page
Choose the Ad Objective for Your Business Goal
Case Study: Blooms France
Build an Ad from Your Instagram Business Account
Instagram Stories Ads
Creative Tips for Ads in Stories
Gettingstarted with Advertising on Facebook and Instagram Conclusion
Types of Facebook Ads You Can Create Directly from Your Page
First Steps of Advertising on Facebook Practice Quiz
Gettingstarted with Advertising on Facebook and Instagram Quiz
Create a Creative Brief for Your Social Media Ad
Project Overview: Create a Creative Brief for Your Social Media Ad
Congratulations!
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