Coventry University - Get Started With Digital Marketing
- Offered byFutureLearn
Get Started With Digital Marketing at FutureLearn Overview
Get Started With Digital Marketing
at FutureLearn
Duration | 2 weeks |
Total fee | ₹8,814 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Get Started With Digital Marketing at FutureLearn Highlights
Get Started With Digital Marketing
at FutureLearn
- Duration 2 weeks
- Weekly study 3 hours
- 100% online Learn at your own pace
Get Started With Digital Marketing at FutureLearn Course details
Get Started With Digital Marketing
at FutureLearn
Skills you will learn
More about this course
- On this course, you'll have the opportunity to explore what digital marketing is and learn the key platforms and types of digital marketing that you can implement in your organization today.
- You'll explore how to build a digital presence on these platforms and investigate how digital technology is impacting and reshaping marketing and business operations.
- You'll be asked to consider arguably one of the largest changes 'the transition from in-person to e-customers' in detail.
- Led by top digital marketing practitioners, you'll explore the differences between e-consumer behaviour and traditional marketing consumer behaviour, as well as how to build online customer relationships.
Get Started With Digital Marketing at FutureLearn Curriculum
Get Started With Digital Marketing
at FutureLearn
Macro Impact on Marketing
Welcome to the course
Defining digital marketing
Digital disruption, are you ready for that?
Summary
Micro Impact on Marketing
Welcome back
E-consumers
Decision-making process
Digital marketing and your business
Summary
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