UIUC - Global Impact: Multiculturalism
- Offered byCoursera
Global Impact: Multiculturalism at Coursera Overview
Duration | 13 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Global Impact: Multiculturalism at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Approx. 13 hours to complete
- English Subtitles: English
Global Impact: Multiculturalism at Coursera Course details
- This course embarks on the journey of understanding multicultural marketing's essentials. It elaborates on how culture influences consumer behavior and decision-making, and it explores the roles of multicultural consumer segments, generational and regional subcultures. The course imparts knowledge of various advertising strategies tailored for multicultural markets and discusses concepts like bilingual use, frame-switching, and communication channels' significance.
- Upon successful completion of this course, you will be able to:
- - understand how culture influences consumer behavior and decision-making processes,
- - identify and describe the roles of multicultural consumer segments, generational, and regional subcultures in marketing,
- - analyze and apply various advertising strategies tailored for multicultural markets,
- - recognize the effects of bilingual use and frame-switching in advertising communication,
- - appreciate the importance of different communication channels in multicultural marketing campaigns,
- -evaluate real-world multicultural marketing campaigns, identifying their strengths and areas for improvement,
- - develop skills to create culturally responsive marketing strategies that acknowledge and appeal to the cultural backgrounds of diverse consumer segments, and
- - enhance your multicultural marketing acumen, preparing you for leadership roles in culturally diverse business environments.
Global Impact: Multiculturalism at Coursera Curriculum
Course Introduction and Module 1: Biculturalism Within and Outside the Person
Meet Your Instructor: Maria Rodas
The Impact of the Gies Community
Multiculturalism Within and Outside the Person
Drivers of Culture Mixing
Types of Multiculturalism: Acculturation and Experience
The Identity Dynamics of Acculturation and its Consequences
Other Consequences of Multicultural Experiences
Responses to Culture Mixing in the Environment
Personal and Situational Drivers of Responses to Culture Mixing
Syllabus
About the Discussion Forums
Online Education at Gies College of Business
Updating Your Profile
Getting to Know Your Classmates
Module 1 Overview
Module 1 Lecture Transcripts
Orientation Quiz
Lesson 1.1 Practice Quiz
Lesson 1.2 Practice Quiz
Lesson 1.3 Practice Quiz
Lesson 1.4 Practice Quiz
Lesson 1.5 Practice Quiz
Biculturalism Within and Outside the Person Graded Quiz
Module 2: Cultural Diversity in Developed Markets
The Hispanic-American Market
Other Racial Subcultures: Asian, Black
Other Subcultures: Generational, Sexual Orientations, Religion, Geographical
Cultural Diversity in Developed Markets
Multicultural Markets Outside the U.S.
Module 2 Overview
Module 2 Lecture Transcripts
Lesson 2.1 Practice Quiz
Lesson 2.2 Practice Quiz
Lesson 2.3 Practice Quiz
Cultural Diversity in Developed Markets Graded Quiz
Module 3: Marketing and Branding Strategies for Hispanics and Asian Americans
Multicultural Marketing Strategies
Use of Bilingual Advertising
Micro-Targeting Based on Bicultural Identity Integration
Branding to Biculturals
Module 3 Overview
Module 3 Lecture Transcripts
Lesson 3.2 Practice Quiz
Lesson 3.3 Practice Quiz
Lesson 3.4 Practice Quiz
Marketing and Branding Strategies for Hispanics and Asian Americans Graded Quiz
Module 4: Multiculturalism in the Workplace
Multiculturalism and Creativity
Embracing and Leveraging Multicultural Identity
Developing Cultural Flexibility
Communication and Conflict Resolution in Multicultural Teams
Leading Multicultural Teams
Learn on Your Terms
Module 4 Overview
Module 4 Lecture Transcripts
Congratulations on completing the course!
Get Your Course Certificate
Lesson 4.1 Practice Quiz
Lesson 4.2 Practice Quiz
Lesson 4.3 Practice Quiz
Lesson 4.4 Practice Quiz
Multiculturalism in the Workplace Graded Quiz
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