UIUC - Global Marketing: Building Iconic Brands 

Welcome to Global Marketing: Building Iconic Brands!

Meet Professor Carlos Torelli

Learn on Your Terms

Syllabus

About the Discussion Forums

Learn More About Flexible Learning Paths

Updating Your Profile

Module 1 Overview

Module 1 Introduction

Key Global Marketing Actions: What is Global Marketing?

Understanding the New Market: Environmental Analysis

Sizing the New Market

Culture and Consumer Behavior

Module 1 Agenda

Module 1 Readings (Optional)

Module 1 Lecture Transcripts

Lesson 1-1 Practice Quiz

Lesson 1-2 Practice Quiz

Lesson 1-3 Practice Quiz

Lesson 1-4 Practice Quiz

Module 1 Graded Quiz

Module 2 Overview

Module 2 Introduction

Brands as Associative Networks in Memory

Brand Equity

Cultural Equity

The Brand Audit

Module 2 Agenda

Module 2 Readings (Optional)

Module 2 Lecture Transcripts

Lesson 2-1 Practice Quiz

Lesson 2-2 Practice Quiz

Lesson 2-3 Practice Quiz

Lesson 2-4 Practice Quiz

Module 2 Graded Quiz

Module 3 Overview

Module 3 Introduction

Consumers' Reactions to Cultural Meanings in Brands

Crafting a Cultural Positioning

Choosing Products for a Culturally Focused Marketing Plan

Communicating a Cultural Positioning Part 1

Communicating a Cultural Positioning Part 2

Channel and Pricing Decisions to Reinforce a Cultural Positioning

Module 3 Agenda

Module 3 Readings (Optional)

Module 3 Lecture Transcripts

Lesson 3-1 Practice Quiz

Lesson 3-2 Practice Quiz

Lesson 3-3 Practice Quiz

Lesson 3-4 Practice Quiz

Lesson 3-5 Practice Quiz

Module 3 Graded Quiz

Module 4 Overview

Module 4 Introduction

Integrating the Global Marketing Plan: Standardization vs. Adaptation

Standardization: Why and When to Use it?

Adaptation: Why and When to Use it?

Strategies to Deal with a Negative Country Image

Module 4 Agenda

Module 4 Readings (Optional)

Module 4 Lecture Transcripts

Lesson 4-1 Practice Quiz

Lesson 4-2 Practice Quiz

Lesson 4-3 Practice Quiz

Lesson 4-4 Practice Quiz

Module 4 Graded Quiz