UIUC - Global Marketing: Cultural Frameworks
- Offered byCoursera
Global Marketing: Cultural Frameworks at Coursera Overview
Duration | 14 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Global Marketing: Cultural Frameworks at Coursera Highlights
- Earn a Certificate upon completion
Global Marketing: Cultural Frameworks at Coursera Course details
- This course reviews the dramatic changes that Globalization has brought to businesses
- This course enables students to understand how globalization changes consumers and employees at a psychological level
- The focus is on understanding that culture exists in people?s minds, as values, beliefs, and ideals, as well as around us in objects, brands, and institutions
- The course introduces popular cultural frameworks used by human resource managers and marketing managers
- These cultural frameworks will allow students to better understand cross-cultural consumer behavior and suggest ways to more effectively manage organizations across cultural boundaries
Global Marketing: Cultural Frameworks at Coursera Curriculum
Course Orientation
Welcome to Global Marketing: Cultural Frameworks
Meet Professor Carlos Torelli
Meet Professor Tina Girndt-Clougherty
Learn on Your Terms
Syllabus
About the Discussion Forums
Learn More About Flexible Learning Paths
Updating Your Profile
Module 1 Overview
Module 1 Introduction
Globalization and the Forces Shaping Business Practices
What is Culture?
Why Do Cultures Emerge?
What Shapes Culture?
The Iceberg Model
Inside-Outside Model of Culture
National and Organizational Culture
Module 1 Agenda
Module 1 Readings (Optional)
Lesson 1-1 Practice Quiz
Lesson 1-2 Practice Quiz
Lesson 1-3 Practice Quiz
Lesson 1-4 Practice Quiz
Lesson 1-5 Practice Quiz
Lesson 1-6 Practice Quiz
Lesson 1-7 Practice Quiz
Globalization and Culture Quiz
Module 2: Descriptive Approach to Culture: Hofstede's Cultural Framework
Module 2 Overview
Module 2 Introduction
Hofstede's Culture Framework
Individualism
Power Distance
Masculinity
Uncertainty Avoidance
Initiating Business in Collectivistic Countries
Module 2 Agenda
Module 2 Readings (optional)
Lesson 2-1 Practice Quiz
Lesson 2-2 Practice Quiz
Lesson 2-3 Practice Quiz
Lesson 2-4 Practice Quiz
Lesson 2-5 Practice Quiz
Lesson 2-6 Practice Quiz
Hofstede's Culture Framework Quiz
Module 3: Descriptive Approach to Culture: Triandis and Colleagues' Cultural Framework
Module 3 Overview
Module 3 Introduction
Culture and the Self: Individualistic and Collectivistic Views of the Self
Culture and the Position of the Self in Society: The Vertical-Horizontal Distinction
Overlap Between Triandis' Four Cultural Orientation Framework and Hofstede's Framework
Culture and Coordination Between Different Selves in Society: Tightness vs. Looseness
Module 3 Agenda
Module 3 Readings (optional)
Birch Cream Case Reading
Lesson 3-1 Practice Quiz
Lesson 3-2 Practice Quiz
Lesson 3-3 Practice Quiz
Lesson 3-4 Practice Quiz
Descriptive Approach to Culture: Triandis and Colleagues' Cultural Framework Quiz
Module 4: The Dynamic Approach to Culture
Module 4 Overview
Module 4 Introduction
The Dynamic View: Culture as a Knowledge Network
Cultural Activation or Priming
Biculturalism
International Assignments
Culture Shock
Module 4 Agenda
Module 4 Readings (optional)
Lesson 4-1 Practice Quiz
Lesson 4-2 Practice Quiz
Lesson 4-3 Practice Quiz
Lesson 4-4 Practice Quiz
Lesson 4-5 Practice Quiz
The Dynamic Approach to Culture Quiz
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