UC Davis - Google SEO Fundamentals

5.0 /5

(4 Ratings)

Offered byCoursera

Google SEO Fundamentals
at
Coursera
Overview

Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Duration	29 hours
Start from	Start Now
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Google SEO Fundamentals
at
Coursera
Highlights

Earn a certificate after completion of the course
Financial aid available
Assessment and project for real world exposure

Google SEO Fundamentals
at
Coursera
Course details

Skills you will learn

XML Search Engine optimization SEO Psychology

What are the course deliverables?

Complete a competitive analysis on a webpage

Interpret brand recognition through social media

Create sitemaps and robot.txt files, plan redirects, and manage site errors

Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

More about this course

In this course students will gain an understanding of search engine algorithms and how they affect organic search results and websites

Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization

Google SEO Fundamentals
at
Coursera
Curriculum

Getting Started and Introduction to On-page SEO

Course Introduction

Introduction to On-page SEO

Key Areas of SEO

Meta Data and Meta Tags

Title Tags 1011

Meta Descriptions Help Too!

A Note About Meta Keywords

URL Optimization

How to Use Heading Tags

Creating and Optimizing Unique Content

Analyzing a Website Using a Web Crawler

Introduction to Off-page SEO

Introduction to Off-page SEO

Off-site SEO Elements

Who is Linking to Your Content?

Social Media: Help or Hinder?

Introduction to Technical SEO

Introduction to Technical SEO

Laying the Structural Foundation With Technical SEO

HTML Sitemap vs. XML Sitemap

The robots.txt File Protocol

Overcoming Pesky Error Codes

Redirects 101

404 Pages Best Practices

Keyword Theory & Research

Keyword Theory & Research Introduction

Choosing the Right Keywords

Stages of Search

Heads, Tails, and Long Tail Keywords

The Science of How Users Conduct Searches

Course Summary and Wrap-up

Google SEO Fundamentals
at
Coursera
Faculty details

Rebekah May

Rebekah May is a long-time SEO professional who has worked with high-growth startups as well as well-respected Fortune 500 brands. She has spoken at various marketing conferences, and volunteers her time to speak with student organizations and entrepreneurial clubs on the subject of marketing and SEO.

Google SEO Fundamentals
at
Coursera
Admission Process

Important Dates

Jan 16, 2025

Course Commencement Date

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Google SEO Fundamentals
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Students Ratings & Reviews

5/5

4 Ratings

4-5
4

Sonakshi Jhawar

Google SEO Fundamentals

Offered by Coursera

Learning Experience: The course is self sufficient and the content is up to the mark. The learning is well and obviously students gain more skill and knowledge post course.

Faculty: The course is self sufficient and the content is up to the mark. The learning is well and obviously students gain more skill and knowledge post course. The course is self sufficient and the content is up to the mark. The learning is well and obviously students gain more skill and knowledge post course.

Reviewed on 15 Jan 2023Read More