Google Universal Analytics Essential Training
4.0 /5- Offered byLinkedin Learning
Google Universal Analytics Essential Training at Linkedin Learning Overview
Duration | 2 hours |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Google Universal Analytics Essential Training at Linkedin Learning Highlights
- Earn a sharable certificate
Google Universal Analytics Essential Training at Linkedin Learning Course details
- Google Analytics is the industry standard for web analytics
- This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from site
- This course explains how to use Google Analytics to better understand who digital customers are, how they found website, and how they engage with site once they get there
- This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals
Google Universal Analytics Essential Training at Linkedin Learning Curriculum
Introduction
Understanding your digital customers with Google Analytics
Digital analytics and key concepts
Which version of Google Analytics should you use?
Get Started
How does Google Analytics work?
Set up a Google Analytics account
Install the Google Analytics tracking tag
Google Analytics Fundamentals
Properties and views
Accessing Google demo data
Introduction to the UI and Reports
Navigation basics: View, search, side panel, reports, and admin
Introduction to reports
Metrics and dimensions: The importance of scope
Graph data over time in reports
Using annotations in analytics reports
Different ways to view data
Filter and Segment Data
Basic inline filters
Advanced inline filters
Introduction to segmentation in Google Analytics
Create and apply persistent segments in reports
Audience Reports
Who are your users?
Audience overview
Demographics and interests
Geographic location
Technology
Mobile
Acquisition Reports
Where are your users coming from?
Channels
Source and medium
Referrals
Campaign tracking
Behavior Reports
How are your users engaging?
Site content
Site speed
Introduction to events
Event reports
Conversion Reports
How are users converting?
Understanding funnel visualization
Visualizing funnels with Goal Flow
Real-time data report
Basic Configuration
Configure your GA account
Manage user accounts
Set up goals
Conclusion
Next steps
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