ESSEC Business School - France - Hotel Management: Distribution, Revenue and Demand Management Specialization 

Those responsible for overseeing hotel operations who need to understand how distribution and revenue management impact profitability.

Undergraduate and graduate students pursuing degrees in hospitality management or related fields who wish to gain specialized knowledge in distribution and revenue management.

Identify and evaluate various distribution channels used in the hotel industry, including direct and indirect channels.

Understand the roles of online travel agencies (OTAs), global distribution systems (GDS), and metasearch engines in hotel distribution.

Grasp the fundamental concepts and theories of revenue management in the hotel industry.

Understand the relationship between pricing, inventory control, and revenue optimization.

Develop and implement effective pricing strategies based on market demand, competitive analysis, and customer segmentation.

Learn to use dynamic pricing techniques and adjust rates in real-time to maximize revenue.

This Specialization covers the basics of hotel demand management, distribution, and revenue management

Learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector

Explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project

Evaluate the importance of hotel branding in business success through a hands-on, real-world case study