How Technology Will Shape Marketing with Jagdish Sheth
- Offered byCoursera
How Technology Will Shape Marketing with Jagdish Sheth at Coursera Overview
Duration | 6 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
How Technology Will Shape Marketing with Jagdish Sheth at Coursera Highlights
- Shareable Certificate
Quizzes and assessments
Flexible schedule
How Technology Will Shape Marketing with Jagdish Sheth at Coursera Course details
- This course explains how digital technology is transforming marketing
- It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services
- Technology will also impact all 4 P's of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce
- For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising
How Technology Will Shape Marketing with Jagdish Sheth at Coursera Curriculum
Introduction to How Technology Will Shape Marketing
Course Intro
Impact of Digital Marketing on Four P’s of Marketing - 01
Impact of Digital Marketing on Four P’s of Marketing - 02
Impact of Digital Marketing on Four P’s of Marketing - 03
Impact of Digital Marketing on Four P’s of Marketing - 04
Impact of Digital Marketing on Four P’s of Marketing - 05
Impact of Digital Marketing on Four P’s of Marketing - 06
Impact of Digital Marketing on Four P’s of Marketing - 07
Impact of Digital Marketing on Four P’s of Marketing - 08
Impact of Digital Marketing on Four P’s of Marketing - 09
About the Assignments
Discussion Forum Guidelines
About Peer Reviews
Module 1 Practice Quiz
Module 1 Summative Quiz
Selling Beyond the Sales Force
Selling Beyond the Sales Force - 01
Selling Beyond the Sales Force - 02
Selling Beyond the Sales Force - 03
Selling Beyond the Sales Force - 04
Selling Beyond the Sales Force - 05
Selling Beyond the Sales Force - 06
Selling Beyond the Sales Force - 07
Selling Beyond the Sales Force - 08
Selling Beyond the Sales Force - 09
Selling Beyond the Sales Force - 10
Selling Beyond the Sales Force - 11
Selling Beyond the Sales Force - 12
Selling Beyond the Sales Force - 13
Selling Beyond the Sales Force - 14
Selling Beyond the Sales Force - 15
Selling Beyond the Sales Force - 16
Selling Beyond the Sales Force - 17
Selling Beyond the Sales Force - 18
Selling Beyond the Sales Force - 19
Selling Beyond the Sales Force - 20
Module 2A Practice Quiz
Module 2A Summative Quiz
Module 2B Practice Quiz
Module 2B Summative Quiz
The Future of Sales Promotion
The Future of Sales Promotion - 01
The Future of Sales Promotion - 02
The Future of Sales Promotion - 03
The Future of Sales Promotion - 04
The Future of Sales Promotion - 05
The Future of Sales Promotion - 06
The Future of Sales Promotion - 07
The Future of Sales Promotion - 08
The Future of Sales Promotion - 09
The Future of Sales Promotion - 10
The Future of Sales Promotion - 11
The Future of Sales Promotion - 12
About Peer Reviews
Module 3 Practice Quiz
Module 3 Summative Quiz
Other courses offered by Coursera
Student Forum
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