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University of Leeds - How to Create Great Online Content 

  • Offered byFutureLearn

How to Create Great Online Content
 at 
FutureLearn 
Overview

Discover what makes online content a success and learn how to create engaging content that's in line with your business goals

Duration

2 weeks

Mode of learning

Online

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Credential

Certificate

How to Create Great Online Content
 at 
FutureLearn 
Highlights

  • Earn a certificate from University of Leeds
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How to Create Great Online Content
 at 
FutureLearn 
Course details

Who should do this course?

This course is designed for anyone interested in online content creation. It will be useful if you are working in marketing or if you are looking to boost your digital skills, whether you are wanting to improve your career prospects or you’re just entering the digital workplace. This may include those starting their careers, those who have a degree, or those who want to improve their career prospects.

The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.

What are the course deliverables?
Interpret the messaging and intention behind online content
 
Evaluate the use of tone and language in communication
 
Describe how various media formats are used to create compelling online content
 
Identify suitable content format for a particular purpose
 
Describe key considerations for creating online content in a variety of media
 
Apply suitable tones and techniques to communicate a message effectively
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More about this course

On this two-week course, you’ll find out how to create engaging content that meets your goals.

You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style, and format.

Internet users are consuming more content than ever before. With this course, you’ll understand how to use different online platforms to your advantage to make your voice heard above the noise.

 

How to Create Great Online Content
 at 
FutureLearn 
Curriculum

Define online ‘content’ and how content is planned with a specific intention

 

Critically examine online content and identify the messaging and intentions within it

 

Question the messaging and use of language in online content

 

Use practical strategies to communicate effectively online

 

Explore best practice in content media creation

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How to Create Great Online Content
 at 
FutureLearn 
Faculty details

Meg Pickard
Digital content/community/ transformation consultant, facilitator and trainer with 26+ years of industry experience. Also passionate about neurodiversity and ethical business. Drinks a lot of tea.

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