How to Develop Your Social Media Content Strategy 

This digital marketing course is aimed at current or aspiring social media managers.

• In this social media management course, you'll learn how to create content on social media that meets your strategic goals.
• You'll learn the difference between owned, earned, and paid social media, and consider how you can justify and make a business case for your social media budget
• Once you've identified the best platform for driving social engagement, you'll need to think about the type of content to engage them with.
• You'll discover how to define your content pillars, as well as the topics, areas and social media content formats that interest your customer-base.