VCNow
VCNow Logo

IIM Calcutta - IIM Calcutta - Executive Programme in Communication Strategies for Corporate Leaders 

  • Offered byVCNow

IIM Calcutta - Executive Programme in Communication Strategies for Corporate Leaders
 at 
VCNow 
Overview

Learn strategic skills in leadership communication to assume higher leadership positions

Duration

6 months

Total fee

1.85 Lakh

Mode of learning

Online

Difficulty level

Intermediate

Credential

Certificate

IIM Calcutta - Executive Programme in Communication Strategies for Corporate Leaders
 at 
VCNow 
Highlights

  • Earn a PG certificate and Executive Education Alumni status from IIM Calcutta
  • 4 days On-Campus Immersion at IIM Calcutta
  • Real-world case studies based learning
Details Icon

IIM Calcutta - Executive Programme in Communication Strategies for Corporate Leaders
 at 
VCNow 
Course details

Who should do this course?
  • Executives in leadership positions at all levels looking to improve their impact and performance through effective and impactful leadership communication.
What are the course deliverables?
  • Learn strategic skills in leadership communication to assume higher leadership positions
  • A novel communication guidebook that can help corporate leaders operationalize their vision and mission
  • Gain insights on maneuvers that can act as game changers in complex business scenarios that requires critical thinking
  • Adopt a neo-classical approach to Communication Analytics
  • Understand the Argumentation / Persuasion theory of behavioral economics as communication converters
  • Effectively convey your insights and recommendations to your team and organization
More about this course
  • The overall objective of the programme is to equip participants with strategic skills in leadership communication to enable them assume leadership positions in future.
  • The programme presents new paradigms of leadership communications in the form of maneuvers that can act as game changers in complex business scenarios that requires critical thinking, comprehending ever evolving mutable market scenarios and interlacing changes in organizational structures, crucial decision making, and persuasive merits in interacting with internal and external stakeholders.
  • The programme presents new strategic frameworks of communication both theoretical and practical demonstrating their applications in diverse domestic and international corporate cases.
  • Course timings: Saturdays from 9:00 AM to 12:00 PM.
Read more

IIM Calcutta - Executive Programme in Communication Strategies for Corporate Leaders
 at 
VCNow 
Curriculum

Leading with Communication Strategy

Conceptualizing of a start-up toolkit for positioning communication not just as medium of interaction but as leadership strategy.

Argumentation / Persuasion

Using the nudge factor from the domain of behavioral economics as communication converters.

Leadership Narratives -Public Speaking

Repositioning oration as a leadership skill that elicits the targeted action in low interest audience scenarios.

Presentations in Virtual Environment

Reorienting communication strategy for presentations in virtual work spaces.

Leaders as Conflict Processors -Conflict Resolution and Negotiation

Leadership in Diverse Organisational Structures, Cultures and Communications

Impressing upon the participants how communication is impacted by various cognitive, emotional, organizational and socio-geo-body historic processes.

Leveraging Digital Communication for Leaders

This module will cover the importance of digital communications and the advantages they have over traditional channels. Few key aspects of social media communication strategies will also be covered

Communication Analytics

Adopting a neo-classical approach in analyzing textual and visual data in the larger pool of data analytics for business investigations

Self-Branding in Transitional Scenarios

The concept of self-branding as it undergoes a paradigm shift to counter sudden, critical and unprecedented scenarios.

Faculty Icon

IIM Calcutta - Executive Programme in Communication Strategies for Corporate Leaders
 at 
VCNow 
Faculty details

Prof. Pragyan Rath
Dr. Pragyan Rath is an Associate Professor in the Indian Institute of Management Calcutta (IIMC). She has been researching in visual-verbal representations in a literary genre called Ekphrasis and holds a PhD from the Indian Institute of Technology Bombay (IITB). Her research publications in national and international journals focus on VisualCultures, Communication Analytics and Language Games.
Prof. Apoorva Bharadwaj
Dr. Apoorva Bharadwaj is an Associate Professor in the Indian Institute of Management Calcutta (IIMC).

IIM Calcutta - Executive Programme in Communication Strategies for Corporate Leaders
 at 
VCNow 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

Other courses offered by VCNow

– / –
– / –
Intermediate
1.25 L
6 months
Intermediate
4.75 L
4 months
Intermediate
View Other 9 CoursesRight Arrow Icon
qna

IIM Calcutta - Executive Programme in Communication Strategies for Corporate Leaders
 at 
VCNow 

Student Forum

chatAnything you would want to ask experts?
Write here...