IIM Calcutta - IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
4.5 /5- Offered byHughes Global Education
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14) at Hughes Global Education Overview
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
at Hughes Global Education
Get an in-depth understanding of contemporary approaches to acquire, retain and grow business with various stakeholders in the market in an effective manner.
Duration | 12 months |
Total fee | ₹3.52 Lakh |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14) at Hughes Global Education Highlights
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
at Hughes Global Education
- Get the prestigious IIM Calcutta Certification & Executive Education Alumni Status
- Enables superior performance on the job. Exclusive focus on imparting relevant skills for career development.
- Live online classes by the Industry Experts and Best Faculty + 1 Campus Visit
- Highly interactive leveraging use of technology with blend of lectures, real life case studies, quizzes and workshops.
- Increased quality of interactions and peer group learning among participants.
Read more
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14) at Hughes Global Education Course details
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
at Hughes Global Education
Skills you will learn
Who should do this course?
- Junior & Middle level executives looking to make a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc. The programme provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner.
What are the course deliverables?
- Understand the Conceptual frameworks in sales and marketing
- Be able to learn how to manage, motivate and lead sales and marketing teams
- Understand the fundamentals of channel design and development.
- Helps participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market.
- Helps you identify and solve the challenges in today's marketplace using the latest concepts of sales and marketing.
- Understand customer and market orientation for business success along with the fundamentals of channel design and development
- Equips the managers with the abilities to understand the roles and responsibilities of a manager dealing with sales and marketing
More about this course
- EPSM is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner.
- The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on cutting edge issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14) at Hughes Global Education Curriculum
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
at Hughes Global Education
Fundamentals of Management
People Skills for Sales & Marketing Professionals
Marketing Management
Marketing Strategy and Simulation
Marketing Research and Analytics
Services Marketing
Consumer Behavior
Pricing Decisions
Digital Marketing
B2B Sales and Marketing
Sales & Distribution Management
Product and Brand Management
Marketing Communications
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14) at Hughes Global Education Entry Requirements
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
at Hughes Global Education
Eligibility criteria
- Applicants should be working professionals/self-employed.
- Graduates/Post-Graduates recognized in any discipline with min. 50% marks
- Minimum 2 years of work experience (full-time paid employment).
Conditional Offer
- Not mentioned
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M
Monik Oza
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
Offered by Hughes Global Education
4
Great learning experience
Other: EPSM is designed with a deep thought process and amp; its focus was not “read and amp; reproduce” but making ourselves more competitive. The program director and amp; the faculties allocated to this program had all the real and amp; impressive practical experience which made the subject more acceptable to us in its theoretical form. It was real fun when we sat in a virtual class room.
Reviewed on 24 Feb 2021Read More
P
Pradeep Sharma
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
Offered by Hughes Global Education
5
Excellent Course, Great Experience
Other: Thank you for allowing me to be a part of this incredible educational journey which I will cherish for a life time. I do really appreciate the quality of service and monumental educational journey I undertook for the last 14+ months my heartfelt thanks to all the IIM-C Professors for pouring into us their wealth of education and experience. This could not have been instrumental without the excellent service provided by Hughes service network and in particular Mr. Yousuf’s excellent teamwork. Again I would like to thank Mr. Yousuf’s leadership and management skills and his team members for going the extra mile in making this journey seamless. Wishing you all many successes and please keep up the good work!
Reviewed on 2 Apr 2019Read More
View All 2 Reviews
IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
at Hughes Global Education
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IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)