IIM Kozhikode - IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
4.7 /5- Offered byTalentedge
- Estd. 2012
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management at Talentedge Overview
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
at Talentedge
This course aims to improve the knowledge and skill sets of working professionals concerning the alignment of marketing and sales functions to deliver superior customer value and to achieve higher profitability
Duration | 12 months |
Total fee | ₹1.60 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management at Talentedge Highlights
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
at Talentedge
- Earn a Certificate of Completion and Executive Alumni status from IIM Kozhikode
- Fee payment can be done in instalments
- Hands-on learning using case studies, projects and simulations
- Industry interactions with 2 day In-Campus immersion module
- Interactive in session peer to peer and with faculty discussions for in-depth learning
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IIM Kozhikode Professional Certificate Program In Marketing and Sales Management at Talentedge Course details
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
at Talentedge
Who should do this course?
- Marketing & Sales Executives -Working Executives in Marketing/Sales or allied roles seeking an advancement in their current job profile
- Working Professionals -Executives across any functional area, who aspire to make a career shift into marketing and sales
- Marketing & Sales Managers -Managers who wish to comprehend the dynamics between marketing and sales to effectively manage the functions and drive higher revenue
What are the course deliverables?
- Understand the foundations of marketing and how to connect them with sales
- Have better clarity in terms of basic marketing parameters and their interlinkages with sales functions
- Possess improved knowledge and skill sets that support marketing related planning and execution in organizations through the sales team's contributions in the areas of product development, pricing, place related decisions, and marketing promotion mix decisions
- Deepen the awareness and understanding of the typical conflicts between marketing and sales, and how to resolve them
- Equip themselves with relevant skills to plan and prepare timely recommendations that support the alignment of sales & marketing
More about this course
- The certification course in "Marketing & Sales" aims to improve the knowledge and skill sets of working professionals concerning the alignment of marketing and sales functions to deliver superior customer value and to achieve higher profitability
- More specifically, the course has been developed in such a way that it deepens the participant's understanding of marketing management concepts so that they will be able to appreciate the critical role of the same in the sales planning and management functions
- This improves the participant's ability to comprehend the ways and means to deliver superior customer value by utilizing the potential of sales
- Thus, the successful completion of this course will provide directions to a new career orientation by re-orienting their marketing foundations with a strong base in the area of sales management
- For International Participants: USD 3200/-
- Schedule of Classes: Sundays from 09.00 a.m. to 12.00 p.m. IST (3 Hours)
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management at Talentedge Curriculum
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
at Talentedge
Role of Marketing Research for Better Marketing and Sales Decision-Making
Marketing and Sales Analytics
Data-driven Insights in Marketing and Sales
Marketing Mix Modeling
Developing Marketing and Sales Dashboard
Sales Forecasting and Models
Product Analytics
Understanding the Marketing Potential through Data
Product Potentiality and Feasibility Analysis
Customer Analytics for Better Marketing and Sales
Developing Branding Strategies and Plans
Digital Marketing Analytics
Marketing Strategy
Emerging Trends in Understanding Consumers
Customer Relationship Management
Customer Experience Management
Selling
Sales Force Management
Sales Force Compensation
Sales Territory
Key Account Management
Negotiation and Influencing
Design Thinking
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management at Talentedge Faculty details
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
at Talentedge
Dr. M. Geetha
Dr. M.Geetha is an Associate Professor in Marketing Management area at the Indian Institute of Management Kozhikode. She obtained her Ph.D. in Marketing from Indian Institute of Technology Madras. Her research and teaching interests include Consumer Behavior, Retailing and Branding. She has published in major international journals like European Journal of Marketing, Journal of Retailing and Consumer Services, Tourism Management etc.
Dr. Sreejesh S.
Dr. Sreejesh S is currently working as an Assistant Professor in the Marketing Management Area at Indian Institute of Management Kozhikode. His main research interests include brand management, services marketing, online marketing & advertising.
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management at Talentedge Entry Requirements
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
at Talentedge
Eligibility criteria
- For indian participants-- Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
- For international participants-Graduation or equivalent degree from any recognized University or Institution in their respective country
- Work Experience-Minimum of 3 years overall experience in Marketing & Sales function or at least 5 years of work experience in a business enterprise in a managerial position
Other courses offered by Talentedge
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K
Kamlesh Tiwari
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
Offered by Talentedge
4
Learning Experience: Content and platform were highly updated and interactive
Faculty: Faculty were highly educated and trained to take up latest trends in study
Course were based on research and case study. Gave latest information
Course Support: Perspective of looking at the situation changed and was able to add positive value to the given circumstances
Reviewed on 25 Dec 2022Read More
A
Afzal Khan
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
Offered by Talentedge
5
Learning Experience: Amazing experience
Faculty: Awesome
Case studies
Course Support: It will give you broad view
Reviewed on 25 Jun 2022Read More
D
Debobrato Bose
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
Offered by Talentedge
5
Learning Experience: Situation based case study and brand promotion
Faculty: Very good, prof geeta
Yes, more of learning case studies
Course Support: Part of iim executive alumni
Reviewed on 22 May 2022Read More
A
Anirudh yadav
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
Offered by Talentedge
5
Learning Experience: Sales and marketing strategies
Faculty: Faculty was world class. S Sreejesh
Yes. It had many practical case studies.
Course Support: No career support provided
Reviewed on 12 Mar 2022Read More
K
Kamal Chandra Pandey
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
Offered by Talentedge
5
review
Other: I like the way case studies are framed, with each case study you get a lot of insight about it that was not thought of.
Reviewed on 1 Feb 2022Read More
View All 9 Reviews
IIM Kozhikode Professional Certificate Program In Marketing and Sales Management
at Talentedge
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IIM Kozhikode Professional Certificate Program In Marketing and Sales Management