UIUC - Infonomics I: Business Information Economics and Data Monetization
- Offered byCoursera
Infonomics I: Business Information Economics and Data Monetization at Coursera Overview
Duration | 14 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Infonomics I: Business Information Economics and Data Monetization at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the Introduction to Business Analytics and Information Economics Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 14 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Infonomics I: Business Information Economics and Data Monetization at Coursera Course details
- Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized.
- This first course in the two-part Infonomics series provides a non-technical perspective on and methods for understanding and taking advantage of information?s unique economic characteristics. Starting with dissecting whether the information is or isn?t an asset or even property, students will begin to appreciate the challenges and opportunities with treating it as one. Then the course examines how information behaves in the context of various familiar micro-economic concepts, and what can be gleaned from this to improve the way information is managed and leveraged. This leads to exploring the various ways information can generate economic benefits?or be monetized, including how various styles of business analytics can increase information?s potential and realized value for organizations.
Infonomics I: Business Information Economics and Data Monetization at Coursera Curriculum
Course Orientation
Course Overview
Meet Instructor Doug Laney
Syllabus
ePub
More Information About the Instructor
About the Discussion Forums
Glossary
Brand Description
Updating Your Profile
Build a Learning Community with Social Media
Orientation Quiz
1-1 Infonomics Overview
1-2 Information and Technology
1-3 Information as an Asset
1-4.1. A Brief History of Accounting Part 1
1-4.2. A Brief History of Accounting Part 2
1-5 Is Information Property?
Module 1 Overview
Module 1 Readings and Resources
Lesson 1-1 Knowledge Check
Lesson 1-2 Knowledge Check
Lesson 1-3 Knowledge Check
Lesson 1-4 Knowledge Check
Lesson 1-5 Knowledge Check
Module 1 Quiz
Module 2 The Economics of Information
2-1 Key Economic Characteristics of Information
2-2 Other Economic Characteristics of Information
2-3 Adapting Economic Principles for Information
2-4 The Supply, Demand, and Pricing of Information
2-5 The Marginal Utility of Information
2-6 Opportunity Cost of Information Choices
2-7 The Production Possibilities of Information
Interview with Steve Miller
Interview with Cindi Howson
Module 2 Overview
Module 2 Readings and Resources
Lesson 2-1 Knowledge Check
Lesson 2-2 Knowledge Check
Lesson 2-3 Knowledge Check
Lesson 2-4 Knowledge Check
Lesson 2-5 Knowledge Check
Lesson 2-6 Knowledge Check
Lesson 2-7 Knowledge Check
Lesson 2-8 Knowledge Check
Module 2 Quiz
Module 3 Methods for Monetizing Information
3-1 What Monetizing Information Means
3-2 Growing the Business Through Information
3-3 Information as a Form of Currency
3-4 Using Information to Reduce Expenses
3-5 Using Information to Reduce Risks and Improve Well-Being
3-6.1. Taking an Information Management Approach to Monetizing Information
3-6.2. Establishing an Information Product Management Function
3-6.3. Identify Available Information Assets
3-7 Establish What Success Looks Like
3-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization
3-8.2. Adapt High-Value Monetization Ideas from Other Industries
3-8.3. Test Ideas for Feasibility
3-8.4. Preparing, Packaging, and Marketing Information Assets
Interview with Mike Rollings
Interview with Graham Waller
Module 3 Overview
Module 3 Readings and Resources
Lesson 3-1 Knowledge Check
Lesson 3-2 Knowledge Check
Lesson 3-3 Knowledge Check
Lesson 3-4 Knowledge Check
Lesson 3-5 Knowledge Check
Lesson 3-6 Knowledge Check
Lesson 3-7 Knowledge Check
Lesson 3-8 Knowledge Check
Lesson 3-9 Knowledge Check
Module 3 Quiz
Module 4 Applied Analytics
4-1 Going Beyond Business Intelligence
4-2 Advanced Analytics for Monetizing Information
4-3 Exploiting Big Data
4-4 Improved and Actionable Decision Making
4-5 Identifying Monetizable Insights
Gies Online Programs
Module 4 Overview
Module 4 Readings and Resources
Congratulations
Lesson 4-1 Knowledge Check
Lesson 4-2 Knowledge Check
Lesson 4-3 Knowledge Check
Lesson 4-4 Knowledge Check
Lesson 4-5 Knowledge Check
Module 4 Quiz
Infonomics I: Business Information Economics and Data Monetization at Coursera Admission Process
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