University of Virginia - Innovating with the Business Model Canvas
- Offered byCoursera
Innovating with the Business Model Canvas at Coursera Overview
Duration | 4 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Innovating with the Business Model Canvas at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 4 of 4 in the Entrepreneurship: Growing Your Business Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level Some experience with business development and innovation is helpful, but not required.
- Approx. 4 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
Innovating with the Business Model Canvas at Coursera Course details
- Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I?m going to bet you didn?t stay that way. Let?s be honest- business plans are boring and mostly ignored.
- The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page
- In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you?ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
Innovating with the Business Model Canvas at Coursera Curriculum
Focusing for Profitability and Growth
Focusing Innovation with the Business Model Canvas
Getting Started with the Canvas
Making the Canvas Work for You: Your Role
Making the Canvas Work for You: Product Phase
Meet Enable Quiz
Creating a Testable Product/Market Fit
Knowing Your Customer
Getting to Know Your Customer Better: Think See Feel Do
Knowing What Propositions to Test
Creating Testable Propositions
Testing Your Propositions
Sculpting the Customer Journey: AIDAOR
Storyboarding AIDAOR
Delivering the Customer Journey through Customer Relationships and Channels
Mapping Customer Relationships and Channels
Persona/Proposition Fit and Revenue Drivers
Scaling Product/Market Fit with the Growth Hacking Canvas
Creating a Culture of Experimentation
Course Overview & Requirements
Week 1 Quiz on Focusing for Profitability and Growth
How do you focus your capabilities and organization to maximize profitability?
The Focused Organization
Understanding Business Model Type
Business Model Type Implications
Key Activities vs Important Activities
Key Activities and Strategy-Driven Process Design
Key Partners
Costs Now vs. Costs Later
The Hard Things about Digital Transformation & Corporate Innovation
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas
Course Conclusion
Week 2 Quiz on Focusing Your Organization
Innovating with the Business Model Canvas at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?