Innovation and Entrepreneurship for a New Business
- Offered byFutureLearn
Innovation and Entrepreneurship for a New Business at FutureLearn Overview
Duration | 4 weeks |
Total fee | ₹2,763 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Innovation and Entrepreneurship for a New Business at FutureLearn Highlights
- Earn a certificate from University of Adelaide
Innovation and Entrepreneurship for a New Business at FutureLearn Course details
- This four-week course from The University of Adelaide will arm you with that strategy and equip you with essential entrepreneurial skills to successfully launch your business idea.
- Guided by industry experts, you'll learn how to effectively identify your competition, conduct consumer research, and build your network. With this knowledge, you'll have the tools to start, run, and grow your new business.
- Understanding your customers is crucial for any business.
- On the course, you'll learn how to create a detailed profile of your ideal customer by developing a customer persona. This will help you understand what your customer needs, what motivates them, and what pain points they have.
- With this understanding, you'll learn how to identify your unique selling point and offer value helping you connect with your customers better and stand out from the competition.
- Next, you'll discover tips to build and maintain your business network.
- Within this, you'll unpack the importance of branding and pitching as you learn the strategies for building brand awareness.
- Finally, you'll learn how to make a business plan that includes strategies for learning and developing your team's skills.
- You'll discover how continuous learning and development is key in creating a skills-based organisation as you learn how to evaluate your team's ability and find gaps.
- By the end of the course, you'll have a solid strategy to follow to turn your business idea into a reality.
Innovation and Entrepreneurship for a New Business at FutureLearn Curriculum
How do you develop your idea, identify your competition, and conduct consumer research?
Getting started
Introduction to Week 1
Identifying an idea
Identifying your target market
Mapping competitors
Consumer research
Assessment
Bringing it all together
How do you evaluate value and need?
Introduction to Week 2
Identifying value
Customer pain points and needs
Unique value propositions in business
Assessment
Bringing it all together
How do you build your network?
Introduction to Week 3
Importance of a network
Building and maintaining a network
Branding and pitching
Assessment
Bringing it all together
How do you build a business plan incorporating learning and development?
Introduction to Week 4
Business planning
Assessing the skills of your team
Learning and development
Reflecting on progress
Assessment
Bringing it all together
What's next?
Other courses offered by FutureLearn
Student Forum
Anything you would want to ask experts?
ManagementEntrepreneurshipEntrepreneurship and Start-upsInnovation and Entrepreneurship for a New Business