Innovation and International Strategy
- Offered byCoursera
Innovation and International Strategy at Coursera Overview
Duration | 39 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Innovation and International Strategy at Coursera Highlights
- Earn a certificate from Illinois Tech
- Add to your LinkedIn profile
- 21 assignments
Innovation and International Strategy at Coursera Course details
- What you'll learn
- Disruptive Innovation
- Blue Ocean Strategy
- International Strategy
- The 21st century competitive landscape is characterized by rapid technological change and globalization. How do companies compete and succeed in such an environment? First, companies must engage in continuous innovation to sustain their competitive advantage. This course is designed to equip students with a deep understanding of why innovation is paramount in the 21st-century landscape and how it influences the way companies compete today. Through a comprehensive exploration of topics like technology adoption life cycle, the product life cycle, disruptive innovation and blue ocean strategy, students will gain the knowledge and skills needed to thrive in a rapidly evolving marketplace. Second, companies must take advantage of the extraordinary opportunities that globalization presents and develop strategies to expand abroad and compete there. In this course, students will develop a deep understanding of how to analyze and evaluate international markets, select the best markets to enter, choose the optimal mode of entry and develop a strategy to compete in international markets.
- Upon successful completion of this course, you will be able to:
- - Articulate the significance of innovation in the 21st-century competitive landscape, delineate the factors affecting technology adoption and apply their understanding of the product life cycle stages to make informed strategic decisions regarding strategy.
- - Articulate the concept and theory of disruptive innovation and apply this understanding to evaluate and propose strategies for how incumbents can effectively respond to disruptive changes in their industry.
- - Articulate the fundamentals of Blue Ocean Strategy, including its core concepts of Non-customers and Value Innovation, and explain how new market spaces could be created.
- - Articulate the rationale behind companies expanding into international markets, demonstrate knowledge of how to analyze international markets, and how to select international markets.
- - Articulate the various non-equity and equity entry modes for international markets and integrate this knowledge to comprehend and explain strategic approaches for effectively competing in international markets.
Innovation and International Strategy at Coursera Curriculum
Module 1: Innovation Strategy
Course Introduction
Instructor Introduction
Module 1 Introduction
Why Innovate?
Technology Adoption Life Cycle
Product Life Cycle
Syllabus
The Innovation Imperative
Technology Adoption Life Cycle
Product Life Cycle
Module 1 Summary
Module 1 Summative Assessment
The Innovation Imperative Quiz
Technology Adoption Life Cycle Quiz
Product Life Cycle Quiz
Meet and Greet Discussion
Module 2: Disruptive Innovation
Module 2 Introduction
What is Disruptive Innovation?
Types of Disruption
Responding to Disruption
What is Disruptive Innovation?
Theory of Disruptive Innovation
Responding to Disruption
Module 2 Summary
Module 2 Summative Assessment
What is Disruptive Innovation Quiz
Theory of Disruptive Innovation Quiz
Responding to Disruption Quiz
Module 3: Blue Ocean Strategy
Module 3 Introduction
What is Blue Ocean Strategy?
Core Blue Ocean Strategy Concepts
Market Creation Strategies
What is Blue Ocean Strategy?
Core Blue Ocean Strategy Concepts
Market Creation Strategies
Module 3 Summary
Module 3 Summative Assessment
What is Blue Ocean Strategy Quiz
Core Blue Ocean Strategy Concepts Quiz
Market Creation Strategies Quiz
Module 4: Expanding into International Markets
Module 4 Introduction
Why Go International?
Analyzing International Markets
International Market Selection
Why Compete in International Markets?
Analyzing International Markets
International Market Selection
Module 4 Summary
Module 4 Summative Assessment
Why Compete in International Markets Quiz
Analyzing International Markets Quiz
Why Compete in International Markets Quiz
Module 5: Competing in International Markets
Module 5 Introduction
Types of International Strategies
Entry Strategies
Drivers of Success and Failure
Non-Equity Entry Modes
Equity Entry Modes
Strategies to Compete in International Markets
Module 5 Summary
Module 5 Summative Assessment
Non-Equity Entry Modes Quiz
Equity Entry Modes Quiz
Strategies to Compete in International Markets
Summative Course Assessment
Innovation and International Strategy at Coursera Admission Process
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