Innovation & Entrepreneurship - From Basics to Open Innovation
- Offered byCoursera
Innovation & Entrepreneurship - From Basics to Open Innovation at Coursera Overview
Duration | 16 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Innovation & Entrepreneurship - From Basics to Open Innovation at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Innovation & Entrepreneurship - From Basics to Open Innovation at Coursera Course details
- This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
- In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation.
Innovation & Entrepreneurship - From Basics to Open Innovation at Coursera Curriculum
Course introduction
Course introduction
Introduction to module 1 to 3
Why do we care?
Innovation and entrepreneurship - definitions
Where does innovation come from?
How to drive innovation
Introduction and definitions
Teaching entrepreneurship
Can entrepreneurship be taught?
Toolset and skillset
Entrepreneurial mindset
Putting failure to work
Pivoting
The failure value cycle
Teaching entrepreneurship and the importance of faliure
Analyzing markets
Introduction to Module 4 and 5
What's a startup?
Common mistakes
Market segmentation
TAM SAM SOM
Beachhead market
Analyzing markets
Engage with customers
Customer interviews - part 1
Customer interviews - part 2
Minimum viable product
Experiments
Engage with customers
Closed vs. open innovation
Introduction to Module 6 to 8
Closed innovation system
Case Xerox
Open innovation
Case transistor and iPod
IP and source of innovation
Closed vs. open innovation
The changing landscape
The need for open innovation
The triple helix framework
The business model and open innovation frameworks
Breaking down the fortress
The story of IBM
Open innovation culture
Open innovation companies
The changing landscape and open innovation at work
Course filale
Exam
Innovation & Entrepreneurship - From Basics to Open Innovation at Coursera Admission Process
Important Dates
Other courses offered by Coursera
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