University of Maryland - Innovation for Entrepreneurs: From Idea to Marketplace
- Offered byCoursera
Innovation for Entrepreneurs: From Idea to Marketplace at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Innovation for Entrepreneurs: From Idea to Marketplace at Coursera Highlights
- 50% started a new career after completing these courses.
- Earn a shareable certificate upon completion.
- Flexible deadlines according to your schedule.
Innovation for Entrepreneurs: From Idea to Marketplace at Coursera Course details
- Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
- We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include:
- * What are the key indicators of innovation opportunities?
- * What steps are critical for entrepreneurs to bring innovations to the marketplace?
- * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?
- With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Innovation for Entrepreneurs: From Idea to Marketplace at Coursera Curriculum
Introduction
Preview of the Course
Introduction to the Course
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?
What are entrepreneurial opportunities?
What factors influence the feasibility of an innovation?
Which innovation strategy: technology-push or market-pull?
Product-market fit
How do you develop a business model
Walkthrough of the business model canvas - Part 1
Walkthrough of the business model canvas - Part 2
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace
Meet the Faculty
Connect with your classmates
Earn a Degree Online in Entrepreneurship and Innovation
Slides
Instructions for the Quiz
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
Initial Business Model Canvas
Customer Discovery and Validation
What do customers want to know?
Customer types
Customer archetypes
Customer segments and business models
Customer segments, value propositions, product features
How to map your value?
How to interview customers?
How to get insights from your customers?
Slides
Discovering and Interviewing Your Customers
Product Understanding and Marketing
Customer value
The DNA of customer-centricity
Crossing the chasm
Qualitative and quantitative marketing research
Importance and methods of market segmentation
Focusing on the target market
Beyond the chasm
Strategic implications of beyond the chasm
E-commerce: The internet as a selling platform
Slides
Product Understanding and Marketing
Prototyping and Testing
Planning for prototyping
Why and how to prototype
Rapid prototyping and development
Lean startup MVPs
Choosing a wireframing/UX prototyping tool
Anatomy of an experience map
What you'll learn from user testing
Analytics and insight
Troubleshooting your customer discovery
Levels of a product/service
Lecture Slides
Prototyping and Testing
Building a Team
Recruiting people to your cause
Hiring employees
Platforms for finding talent
Cross pollination and team configuration
Directing the rider
Motivating the elephant
Slides
Earn a Degree Online in Entrepreneurship and Innovation
Building the Team
Final Business Model Canvas
Innovation for Entrepreneurs: From Idea to Marketplace at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?
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