EUR - Innovation Management
5.0 /5- Offered byCoursera
Innovation Management at Coursera Overview
Duration | 11 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Innovation Management at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 11 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Innovation Management at Coursera Course details
- What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.
- Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.
- During this course, you will learn how to:
- ? use the main innovation management terminology and concepts
- ? explain the adoption life cycle and innovation adoption at the individual level
- ? define creativity and explain how creativity can be stimulated
- ? recognise and describe three types of idea management systems
- ? explain what an innovation strategy is and why it is important
- ? describe what a product portfolio is
- ? explain how innovation projects should be selected and managed
- ? explain the importance of teams, team structures and networks for innovation.
- Rotterdam School of Management, Erasmus University (RSM) is one of Europe?s leading business schools, and ranked among the top three for research. RSM?s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information.
- This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.
Innovation Management at Coursera Curriculum
Introduction
About this course
1.1 What is innovation management?
1.2 Product, service and process innovations
1.3 Incremental and radical innovations
1.4 Architectural and modular innovations
The Adoption of Innovations
2.1 The adoption lifecycle
2.2 Innovation adoption at the individual level
Quiz week 2
The Fuzzy Front-End - Creativity
3.1 Introduction to creativity
3.2 What makes people creative?
3.3 How can we enhance creativity?
3.4 How can groups be creative?
3.5 Interview on creativity consulting
The Fuzzy Front-End - Idea Management
4.1 Idea management principles
4.2 Idea management types
4.3 Idea management challenges
Quiz week 4
Strategy - Innovation Strategy
5.1 Innovation strategy in an ever-changing world
Interview with Frans van Houten
5.2 Innovation strategy in an ever-changing world - part 1
5.3 Innovation strategy in an ever-changing world - part 2
5.4 Disruptive innovation
Strategy - Portfolio Management
6.1 Portfolio management
Interview with Hans Boeve
6.2 Protecting intellectual property
6.3 Tools for portfolio management
Execution - Implementing Innovation
7.1 Why stage gate models are important
7.2 Stage gate models in detail and practice
Casestudy: Casserole Homecooker
7.3 Managing innovation projects: enlightened experimentation
Quiz week 7
Execution - Teams and Networks
8.1 What is a team?
8.2 The key elements of team success
8.3 What is the process by which teams contribute to innovation?
8.4 What are the effects of social network structure on innovation?
Optional readings
Final exam
Final exam
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