University of Colorado Boulder - Integrated and Strategic Communication Campaigns
- Offered byCoursera
Integrated and Strategic Communication Campaigns at Coursera Overview
Duration | 6 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Integrated and Strategic Communication Campaigns at Coursera Highlights
- Earn a certificate of completion
- Add to your LinkedIn profile
- 4 assignments
Integrated and Strategic Communication Campaigns at Coursera Course details
- What you'll learn
- Understand what integrated communication campaigns are and the value it brings to your organization.
- Define the communication problem and outline relevant communication goals and objectives.
- Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
- Produce a professional integrated communication campaign.
- Welcome to "Integrated and Strategic Communication Campaigns", the first course of the specialization, Strategic Communication Campaigns
- Ever wanted to "get the word out" or create "buzz" for your organization? This course will leave you knowing how to deliver the right message to the right audience at the right time via the right channel
- You will get started by understanding the best practices for communication campaigns and learning the basics around how to tell the story that represents your brand well
- You will then be able to take that story to the right channels so that it gets told internally and externally from an organizational point of view. In the final week, you will take a closer look at communication campaigns from other brands to understand how paid, earned, shared, and owned media are used
- By the end of this course, you will have encountered multiple examples and strategies for strategic communication campaigns that will have you feeling more confident about creating one on your own!
Integrated and Strategic Communication Campaigns at Coursera Curriculum
Campaign Basics and Integrated Communication
Introduction to Module 1
Orientation To Campaign Planning
The Art of Planning
Campaign Basics
The PESO Model
Different Fields, Different Functions
Coordinated Messaging
Integrated Communication
Campaign Examples
What is the PESO Model?
Case Study: Arthur W. Page Society
PESO Quiz
Examining Integrated Campaigns
Understanding Brand Basics and How to Tell Your Story
Introduction to Module 2
Purpose and Mission of Brands
Core Values and Brand Behaviors
Employee Relations and Brand Ambassadors
Telling Your Brand's Story
Brand Storytelling vs Strategic Communication Campaign
Bailley DeCamillis Example
Comprise
Becky Grubb Example
Defining Brand Mission
Ambassadorship Strategies to Build Brands
Branding Quiz
Your Organization's Mission and Core Values
Communicating to the Right Audience
Introduction to Module 3
Audience Segmentation
Research and Consumer Insight
Crafting the Right Messaging
Theoretical Implications
Renee Spurlin (Alloy) Example
Laura Barnett (Axxess) Example
B Public Relations
What You Need To Know About Segmentation
Segmentation Quiz
Targeting Your Target Audiences
Strategic Communication Campaigns
Introduction to Module 4
What is Strategic Communication?
The Purpose of a Communication Campaign
Knowing When To Use Communication Campaigns
Strategic Communication Campaign Examples
The Best TED Talks on Branding
Campaigns Quiz
Strategy and Audience Insight
Integrated and Strategic Communication Campaigns at Coursera Admission Process
Important Dates
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