Coventry University - Internal Analysis of a Company: From Value Chain to SWOT Analysis
- Offered byFutureLearn
Internal Analysis of a Company: From Value Chain to SWOT Analysis at FutureLearn Overview
Internal Analysis of a Company: From Value Chain to SWOT Analysis
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Internal Analysis of a Company: From Value Chain to SWOT Analysis at FutureLearn Highlights
Internal Analysis of a Company: From Value Chain to SWOT Analysis
at FutureLearn
- Duration 2 weeks
- Weekly study 5 hours
- 100% online Learn at your own pace
Internal Analysis of a Company: From Value Chain to SWOT Analysis at FutureLearn Course details
Internal Analysis of a Company: From Value Chain to SWOT Analysis
at FutureLearn
Skills you will learn
More about this course
- How does internal analysis play a pivotal role in the success of a business? This short course will show you how internal analysis tools can have a positive impact on a company's strategy and decision-making.
- In this course, you'll have the opportunity to look at the value chain and explore how value is created or lost, and learn why strategic capabilities are so important. You'll consider why some organizations outperform others and you'll discover what internal resources and competencies can be implemented to establish a solid base for building a powerful business strategy.
- Build your understanding of intangible and tangible assets (also commonly called physical assets) and resources, and look at the industry life cycle of a business - from start-up and growth to maturity and decline.
- Micro analysis can hold the key to revealing an organization's internal potential in terms of competency, cost position and competitive viability in the marketplace. Conducting an internal analysis often incorporates measures that provide useful information about a company's strengths, weaknesses, opportunities and threats - a SWOT analysis. It's a simple yet widely used tool to help give a company the edge over its rivals.
- You'll also be introduced to the concept of frameworks, and explore organizational goals and values, and how they can be implemented.
Internal Analysis of a Company: From Value Chain to SWOT Analysis at FutureLearn Curriculum
Internal Analysis of a Company: From Value Chain to SWOT Analysis
at FutureLearn
Micro Analysis
Welcome back to the course
Introduction to the frameworks
Industry life cycle
Strategic group analysis
Summary activities
Organisational Goals and Value
Welcome back to Week 2
Strategic capabilities
Value chain
Summary activities
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