University of Colorado Boulder - International Business and Culture
4.0 /5- Offered byCoursera
International Business and Culture at Coursera Overview
Duration | 12 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
International Business and Culture at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the International Business Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level While a background in business is helpful, it is not necessary for successful understanding and completion of this specialization.
- Approx. 12 hours to complete
- English Subtitles: English
International Business and Culture at Coursera Course details
- In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people?s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation?s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.
International Business and Culture at Coursera Curriculum
Managing Culture
Your Instructor
Introduction to International Business and Culture
Culture Defined
Language
Communication
Religion
Social Organization
History
Hofstede's Dimensions
Individualism
Power Distance
Competitiveness
Uncertainty Avoidance
Long Term Orientation
Indulgence
Applications
What is Culture?
Supplements
How to Describe Culture
Supplements
Module 1 Assessment ? Managing Culture
Managing Human Resources
Organizational Strategies
Organizational Design
International Human Resource Management
International Staffing Models
National Labor Laws and Regulations
International Organizational Strategies
International Organizational Design
Changing Role of International Human Resource Managers
Effective International Selection
Supplements
Module 2 Assessment ? Managing Human Resources
Global Marketing
International Marketing Overview
International Marketing 3C's
International Marketing Segmentation
International Marketing Strategies
International 4Ps Introduction
International 4P - Product
International 4P - Promotion
International Marketing Mix
International 4P - Price
International 4P - Place
International Product Differentiation
Local vs Global Product Branding
The International 4P?s Marketing Mix
Module 3 Assessment ? Global Marketing
B2B Marketing
B2B Marketing
B2B SAVE Model
B2B International Success
B2B versus B2C Global Marketing
The SAVE B2B Marketing Model
Supplements
Module 4 Assessment ? B2B Marketing
Managing Cultures: HRM and Marketing
Managing Culture: HRM and Marking
International Business and Culture at Coursera Admission Process
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