Yonsei - International Entertainment and Sports Marketing
- Offered byCoursera
International Entertainment and Sports Marketing at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
International Entertainment and Sports Marketing at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 5 of 6 in the International Marketing & Cross Industry Growth Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 11 hours to complete
- English Subtitles: French, Portuguese (European), Chinese (Simplified), Russian, English, Spanish
International Entertainment and Sports Marketing at Coursera Course details
- This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
- People who successfully complete this course will obtain the following outcomes:
- (1) You will learn the key characteristics of sports marketing.
- (2) You will learn the key characteristics of entertainment marketing.
- (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry.
- (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry?.
- (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).
International Entertainment and Sports Marketing at Coursera Curriculum
Sports Marketing
Introduction to Specialization
1.1 Introduction to Course
1.2 What is Sports Marketing Part 1
1.3 What is Sports Marketing Part 2
1.4 Fan Marketing
1.5 Influence Marketing: Sports
1.6 Storytelling in Sports Marketing
1.7 Sports Sponsorship Part 1
1.8 Sports Sponsorship Part 2
1.9 Expert Interview with John Davis, Duke University
1.10 Expert Interview with Josh Mora, Full Sail University
Syllabus
Let's Connect on Social Media
Slides
Recommended Reading on Noon Nopi
References
Practice Quiz
Week 1 Graded Quiz
Entertainment Marketing
2.1 What is Entertainment Marketing?
2.2 Show Business Marketing
2.3 Creating Creative Content Part 1
2.4 Creating Creative Content Part 2
2.5 Virtual Reality and Over the Top Part 1
2.6 Virtual Reality and Over the Top Part 2
2.7 Entertainment Branding Part 1
2.8 Entertainment Branding Part 2
2.9 Viral Marketing
2.10 Expert Interview with Woo Jin Kim, YG Entertainment
Slides
Recommended Reading on Marketing Strategy.
References
Practice Quiz
Week 2 Graded Quiz
Cross Country & Cross Industry Innovation in Sports and Entertainment Marketing
3.1 Cross Country Sports
3.2 Cross Country Entertainment Part 1
3.3 Cross Country Entertainment Part 2
3.4 Cross Industry Sports
3.5 Cross Industry Entertainment Part 1
3.6 Cross Industry Entertainment Part 2
3.7 Interview with Jorg Dietzel, Audi Part 1
3.8 Interview with Jorg Dietzel, Audi Part 2
3.9 Interview with HyeongKeun Kang, adidas Part 1
3.10 Interview with HyeongKeun Kang, adidas Part 2
Instructor's Thank You
Slides
References
Final Quiz
International Entertainment and Sports Marketing at Coursera Admission Process
Important Dates
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