Coventry University - International Marketing: Challenges and Opportunities
- Offered byFutureLearn
International Marketing: Challenges and Opportunities at FutureLearn Overview
International Marketing: Challenges and Opportunities
at FutureLearn
Duration | 2 weeks |
Total fee | ₹2,205 |
Mode of learning | Online |
Credential | Certificate |
International Marketing: Challenges and Opportunities at FutureLearn Highlights
International Marketing: Challenges and Opportunities
at FutureLearn
- Earn a certificate upon completion
International Marketing: Challenges and Opportunities at FutureLearn Course details
International Marketing: Challenges and Opportunities
at FutureLearn
Skills you will learn
More about this course
- You’ll learn how to critically analyse these issues to help you better prepare for a response to any difficulties that may arise in your global marketing strategy
- You’ll also look at globalisation as a whole to determine whether this is still a relevant and beneficial narrative
- You’ll learn the value of BOP consumers and how you can include this market in your own strategies
- You’ll explore and identify trends such as artificial intelligence and globalisation, and the impacts they might have on practice in global marketing
International Marketing: Challenges and Opportunities at FutureLearn Curriculum
International Marketing: Challenges and Opportunities
at FutureLearn
Emerging markets
Welcome to the course
Emerging markets
Bottom of the Pyramid
Summary of the week
The future of global marketing
Welcome to the week
The myth of globalisation
Contemporary issues in globalisation
The future of global marketing
Summary of the week
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