Coventry University - International Marketing: Challenges and Opportunities

Offered byFutureLearn

International Marketing: Challenges and Opportunities
at
FutureLearn
Overview

Explore the trends and issues that shape global marketing and how to overcome problems faced in international marketing

Duration	2 weeks
Total fee	₹900
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

International Marketing: Challenges and Opportunities
at
FutureLearn
Highlights

Earn a certificate from Coventry University

International Marketing: Challenges and Opportunities
at
FutureLearn
Course details

Skills you will learn

Marketing Business Analysis International marketing

Who should do this course?

This course is for anyone interested in global marketing and the challenges and opportunities. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge

What are the course deliverables?

Explain the concept of bottom of the pyramid (BOP) consumers

Assess how organisations can exploit the BOP market

Assess future trends and how they might shape global marketing

Reflect upon how you see global marketing developing in the future

More about this course

This course is part of the Global Marketing Expert Track, an in-depth look into marketing strategy and all the considerations businesses need to address before entering international markets.

You'll learn how to critically analyze these issues to help you better prepare for a response to any difficulties that may arise in your global marketing strategy.
You'll also look at globalization as a whole to determine whether this is still a relevant and beneficial narrative.