Yonsei - International Marketing & Cross Industry Growth Capstone Project
- Offered byCoursera
International Marketing & Cross Industry Growth Capstone Project at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
International Marketing & Cross Industry Growth Capstone Project at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 6 of 6 in the International Marketing & Cross Industry Growth Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level
- Approx. 11 hours to complete
- English Subtitles: French, Portuguese (European), Chinese (Simplified), Russian, English, Spanish
International Marketing & Cross Industry Growth Capstone Project at Coursera Course details
- This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following:
- 1. Situation Analysis for their chosen company or brand.
- 2. Marketing Mix Analysis for their chosen company or brand.
- 3. Cross Country Innovation Plan when expanding abroad.
- 4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry.
- All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment.
International Marketing & Cross Industry Growth Capstone Project at Coursera Curriculum
Introduction to Capstone and Guidelines Using Exemplar Case
Introduction to Specialization
International Marketing & Cross Industry Growth Capstone
Guidelines for using the exemplar case: Yuhan Kimberly.
Expert Interview with Lorenzo Swank, CEO Pixio
A tip for the capstone project from Prof. Sunmee Choi
Course Overview and Project Milestones Objectives
Exemplar Case: Yuhan Kimberly
Honor Code and Plagiarism
Slides for Exemplar Case Video
Milestone 1: Situation Analysis
Milestone 1: Situation Analysis Intro
Situation Analysis: Noon Nopi, Vision & Strategy
Situation Analysis: Omni Branding & SFU Analysis
Slides for Situation Analysis Video
Situation Analytic Templates
Situation Analysis: Noon Nopi Definition and Rubrics
Situation Analysis: Vision and Strategy Analysis and Rubrics
Situation Analysis: Omni-Branding Analysis and Rubrics
Situation Analysis: SFU Branding Analysis and Rubrics
Milestone 2: Marketing Mix Analysis
Milestone 2: Marketing Mix Analysis Intro
Marketing Mix Analysis: Product & Promotion
Marketing Mix Analysis: Price & Place
Slides for Marketing Mix Analysis Video Lecture
Marketing Mix Analytic Templates
Marketing Mix Analysis: Product Analysis and Rubrics.
Marketing Mix Analysis: Promotion Analysis and Rubrics.
Marketing Mix Analysis: Price Analysis and Rubrics.
Marketing Mix Analysis: Place Analysis and Rubrics
Milestone 3: Cross Country Innovation
Milestone 3: Cross Country Innovation Intro
Innovating Across Borders: Key Decisions
Innovating Across Borders: Marketing Mix Modifications
Slides for Cross Country Innovation Video Lecture
Cross Country Innovation Analytic Templates
Cross Country Innovation: Reformulation of Vision and Strategy with Rubrics.
Cross Country Innovation: Reformulation of Marketing Mix with Rubrics.
Milestone 4: Cross Industry Innovation
Milestone 4: Cross Industry Innovation Intro
Innovating Across Industries: Key Decisions
Innovating Across Industries: Marketing Mix Modifications
Slides for Cross Industry Innovation Video Lecture
Cross Industry Innovation Analytic Templates
Cross Industry Innovation: Reformulation of Vision and Strategy with Rubrics.
Cross Industry Innovation: Reformulation of Marketing Mix with Rubrics.
Final Project Peer Review Evaluation and Specialization Wrap-Up
Final Thoughts
International Marketing & Cross Industry Growth Capstone Project at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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