Coventry University - International Marketing: Cultural Factors
- Offered byFutureLearn
International Marketing: Cultural Factors at FutureLearn Overview
International Marketing: Cultural Factors
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
International Marketing: Cultural Factors at FutureLearn Highlights
International Marketing: Cultural Factors
at FutureLearn
- Duration 2 weeks
- Weekly study 5 hours
- 100% online Learn at your own pace
International Marketing: Cultural Factors at FutureLearn Course details
International Marketing: Cultural Factors
at FutureLearn
Skills you will learn
More about this course
- In a global business environment, incorrect cultural assumptions can have significant consequences for businesses. Understand the crucial role culture plays in global marketing and how it is linked to the success and failure of organisations trying to expand internationally.
- On this two-week course, you'll gain knowledge of the importance of culture in your global marketing strategies and the ways you can better understand cultural differences in order to succeed in international markets.
- Having an effective strategy can be the difference between success and failure in global marketing. You'll explore and apply real-life examples of good and bad practices using culture in global marketing, helping you reflect on how culture impacts your own marketing strategies.
- By the end of the course, you'll have a better understanding of markets and buyers as well as customer service and relationship management across cultures.
International Marketing: Cultural Factors at FutureLearn Curriculum
International Marketing: Cultural Factors
at FutureLearn
Understanding Culture
Welcome to the course
Defining culture
Cultural dimensions
Summary of the week
The Role of Culture in Global Advertising
Welcome to the week
The limitations of Hofstede's cultural dimensions
Advertising in global marketing
Summary of the week
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