Coventry University - International Marketing: Definition and Strategy
- Offered byFutureLearn
International Marketing: Definition and Strategy at FutureLearn Overview
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
International Marketing: Definition and Strategy at FutureLearn Highlights
- Earn a certificate from Coventry University
International Marketing: Definition and Strategy at FutureLearn Course details
This course is for anyone looking to increase their knowledge on global marketing and explore some of the ways businesses succeed when entering new markets.
In this two-week course, you'll understand the definition of global marketing, the opportunities it presents for companies as well as the challenges organisations face when entering new markets.
Examine the need and motivations for businesses to go global, as well as the importance of identifying a global marketing strategy to successfully enter these new markets.
You'll discover the ways digital marketing technologies can help with entry into global markets and how you can apply this to your own strategies.
EPRG (Ethnocentric, polycentric, regiocentric and geocentric) is a framework designed to be used in the internationalization process. You'll understand the most effective ways to use EPRG to help businesses enter the global market.
By the end of this course, you'll have a deeper understanding of global marketing and recognize the importance of a marketing strategy.
International Marketing: Definition and Strategy at FutureLearn Curriculum
What is Global Marketing?
Welcome to the course
Defining global marketing
Why do companies internationalise?
Summary of the week
The Evolution of Global Marketing
Welcome to the week
The EPRG model
Born globals
Summary of the week
Other courses offered by FutureLearn
Student Forum
Anything you would want to ask experts?