Coventry University - International Marketing: Definition and Strategy
- Offered byFutureLearn
International Marketing: Definition and Strategy at FutureLearn Overview
International Marketing: Definition and Strategy
at FutureLearn
Duration | 2 weeks |
Total fee | ₹2,205 |
Mode of learning | Online |
Credential | Certificate |
International Marketing: Definition and Strategy at FutureLearn Highlights
International Marketing: Definition and Strategy
at FutureLearn
- Earn a certificate upon completion
International Marketing: Definition and Strategy at FutureLearn Course details
International Marketing: Definition and Strategy
at FutureLearn
Skills you will learn
More about this course
- On this two-week course, you’ll understand the definition of global marketing, the opportunities it presents for companies as well as the challenges organisations face when entering new markets
- You’ll discover the ways digital marketing technologies can help with entry into global markets and how you can apply this to your own strategies
- On this course, you’ll understand the most effective ways to use EPRG to help businesses enter the global market
- By the end of this course, you’ll have a deeper understanding of global marketing and recognise the importance of a marketing strategy
International Marketing: Definition and Strategy at FutureLearn Curriculum
International Marketing: Definition and Strategy
at FutureLearn
What is Global Marketing?
Welcome to the course
Defining global marketing
Why do companies internationalise?
Summary of the week
The Evolution of Global Marketing
Welcome to the week
The EPRG model
Born globals
Summary of the week
Other courses offered by FutureLearn
₹1.81 K
2 weeks
– / –
₹89.23 K
12 weeks
– / –
View Other 1956 Courses
International Marketing: Definition and Strategy
at FutureLearn
Student Forum
Anything you would want to ask experts?
International Marketing: Definition and Strategy