Coursera
Coursera Logo

Yonsei - International Marketing Entry and Execution 

  • Offered byCoursera

International Marketing Entry and Execution
 at 
Coursera 
Overview

Duration

9 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

International Marketing Entry and Execution
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Course 2 of 6 in the International Marketing & Cross Industry Growth Specialization
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Approx. 9 hours to complete
  • English Subtitles: French, Portuguese (European), Chinese (Simplified), Korean, Russian, English, Spanish
Read more
Details Icon

International Marketing Entry and Execution
 at 
Coursera 
Course details

More about this course
  • This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
  • After you successfully complete this course learners will obtain the following outcomes:
  • (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators.
  • (2) an understanding of how to enter international markets, select targets and position their brands.
  • (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other.
  • (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.
Read more

International Marketing Entry and Execution
 at 
Coursera 
Curriculum

B2C (Business to Consumer) Marketing

Introduction to Specialization

1.1 Introduction to Course

1.2 CSI in International Marketing

1.3 B2C Marketing

1.4 Interview B2C

1.5 Targeted Mini VSA

1.6 Marketing to Bottom of Pyramid

Syllabus

Recommended Reading on Noon Nopi

Let's Connect on Social Media

Slides

References

Lesson 1 Practice Quiz

Entry, Targeting and Positioning

2.1 Market Landing

2.2 Market Targeting

2.3 Market Positioning

2.4 Self Positioning

2.5 Interview Phil Zerrillo

Recommended Reading on Marketing Strategy

Slides

References

Lesson 2 Quiz

Marketing Mix and Cross Country & Cross Industry Growth

3.1 Product Marketing

3.2 Promotion Marketing

3.3 Place Marketing

3.4 Price Marketing

Slides

References

Lesson 3 Quiz

7S of International Marketing Innovation

4.1 7S Innovation Marketing

4.2 S1: Social Marketing

4.3 S2: Small Marketing

4.4 S3: Simple Marketing

4.5 S4: Skip Marketing

4.6 S5: Sports Marketing

4.7 S6: Screen Marketing

4.8 S7: Set Marketing

Instructor's Thank You

Slides

References

How to Record and Post Your Video

Lesson 4 Practice Quiz

Final Quiz

International Marketing Entry and Execution
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

    Other courses offered by Coursera

    – / –
    3 months
    Beginner
    – / –
    20 hours
    Beginner
    – / –
    2 months
    Beginner
    – / –
    3 months
    Beginner
    View Other 6715 CoursesRight Arrow Icon
    qna

    International Marketing Entry and Execution
     at 
    Coursera 

    Student Forum

    chatAnything you would want to ask experts?
    Write here...