Coventry University - International Marketing: Product Adaptation vs Standardisation
- Offered byFutureLearn
International Marketing: Product Adaptation vs Standardisation at FutureLearn Overview
International Marketing: Product Adaptation vs Standardisation
at FutureLearn
Duration | 2 weeks |
Total fee | ₹2,205 |
Mode of learning | Online |
Credential | Certificate |
International Marketing: Product Adaptation vs Standardisation at FutureLearn Highlights
International Marketing: Product Adaptation vs Standardisation
at FutureLearn
- Earn a certificate upon completion
International Marketing: Product Adaptation vs Standardisation at FutureLearn Course details
International Marketing: Product Adaptation vs Standardisation
at FutureLearn
Skills you will learn
More about this course
- On this two-week course, you’ll explore the benefits and weaknesses of both to determine the best outcome for your strategy
- On this course, you’ll delve into both concepts and use real-life examples to see them in action
- You’ll understand the merits and drawbacks of the approaches and explore their impact upon the marketing function
- You’ll also learn how companies can gain global appeal by positioning their products with a universal message that transcends geographical boundaries
- You’ll be introduced to the concept of a global consumer, and will understand how this impacts global marketing
- Gain knowledge of this consumer in order to better understand who you will target in your own global marketing strategies
- By the end of the course, you will be able to identify the various factors that impact the global market
International Marketing: Product Adaptation vs Standardisation at FutureLearn Curriculum
International Marketing: Product Adaptation vs Standardisation
at FutureLearn
Product standardisation and adaptation
Welcome to the course
International marketing strategy
Marketing mix in product standardisation and adaptation
Summary of the week
Positioning in global marketing
Welcome to the week
Glocalisation
Universal Positioning Strategy (UPS)
Global consumption
Course work
Summary of the week
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International Marketing: Product Adaptation vs Standardisation
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International Marketing: Product Adaptation vs Standardisation