Coventry University - International Marketing: Product Adaptation vs Standardisation 

This course is for anyone interested in global marketing and the process of product adaptation. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge

• This course is designed by Coventry University and is part of the International Marketing ExpertTrack, an in-depth look into marketing strategy and all the considerations businesses need to address before entering international markets.
• In this course, you'll delve into both concepts and use real-life examples to see them in action
• You'll understand the merits and drawbacks of the approaches and explore their impact upon the marketing function.
• You'll also learn how companies can gain global appeal by positioning their products with a universal message that transcends geographical boundaries.
• You'll be introduced to the concept of a global consumer, and will understand how this impacts global marketing.