Coventry University - International Marketing: Selection and Market Entry Strategies

Offered byFutureLearn

International Marketing: Selection and Market Entry Strategies
at
FutureLearn
Overview

Investigate the various methods of market selection and entry strategies, and explore the issues around internationalisation

Duration	2 weeks
Total fee	₹900
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

International Marketing: Selection and Market Entry Strategies
at
FutureLearn
Highlights

Earn a certificate from Coventry University

International Marketing: Selection and Market Entry Strategies
at
FutureLearn
Course details

Skills you will learn

Marketing International marketing Business Development

Who should do this course?

This course is for anyone interested in global marketing and the process of market selection. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge

What are the course deliverables?

Explain the process of market selection

Explain the process of market entry

Explore market selection and market entry using relevant examples

Apply the Go Global business cycle to a context of your choice

More about this course

In global marketing, an effective entry strategy can be the difference between success and failure for a business.
On this two-week course with Coventry University, you'll analyze the strategic challenges a company faces when entering an international market and how best to overcome them.
Explore the ways organizations select the right market to enter, examine examples of good and bad practice, and the levels of risk associated with the process to help you determine what makes an effective market entry strategy.