Coventry University - International Marketing: Selection and Market Entry Strategies

Offered byFutureLearn

International Marketing: Selection and Market Entry Strategies
at
FutureLearn
Overview

Duration	2 weeks
Total fee	₹900
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

International Marketing: Selection and Market Entry Strategies
at
FutureLearn
Highlights

Duration 2 weeks
Weekly study 5 hours
100% online Learn at your own pace

International Marketing: Selection and Market Entry Strategies
at
FutureLearn
Course details

Skills you will learn

Marketing International marketing Business Development

More about this course

In global marketing, an effective entry strategy can be the difference between success and failure for a business.
On this two-week course with Coventry University, you'll analyze the strategic challenges a company faces when entering an international market and how best to overcome them.
Explore the ways organizations select the right market to enter, examine examples of good and bad practice, and the levels of risk associated with the process to help you determine what makes an effective market entry strategy.
Understand the market selection process from start to finish to identify the different obstacles businesses must overcome.
Using relevant examples, you'll learn to look out for the many considerations that influence market selection and how these might apply to you.
Learn how to analyze the different market entry methods available to organizations and gain knowledge on the internal and external factors that influence decisions.
You'll understand how to apply these methods to form a considered market entry strategy.
Learn theoretical concepts surrounding the Global Business Development Cycle, the periods of growth and recession that happen in every economy and affect businesses across the world.
You'll use this in a group assessment to build your understanding and learn how to apply it to a context of your choice.
By the end of this course, you'll understand the challenges and opportunities businesses face in international market entry selection and the tools you can use in your own strategies.