Introduction to Business Analytics
5.0 /5- Offered byLinkedin Learning
Introduction to Business Analytics at Linkedin Learning Overview
Duration | 2 hours |
Total fee | ₹1,150 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Introduction to Business Analytics at Linkedin Learning Highlights
- 1 exercise file to practice
- 6 quizzes to test knowledge
Introduction to Business Analytics at Linkedin Learning Course details
- This course is a basic introduction that lays out the foundations of analytics in an easy-to-understand and engaging manner
- Expert John David Ariansen explains why data is so powerful, what insights really matter, and how to use common analysis tools and techniques
- By the end of the course, learner should have the skills necessary to start collecting, tracking, and analyzing a variety of data, including sales, marketing, and psychographic metrics
Introduction to Business Analytics at Linkedin Learning Curriculum
Introduction
Empower your business through analytics
How Can Data Improve Your Business?
What is the value of data?
How can data drive my decisions?
Data driven versus data informed
Three types of analytics
Analytics Fundamentals
Data governance
Data tracking tools
Effective data analysis
Finding insights in data
Statistics for analysts
Data-informed decision-making
Data Source Map
Data source map
Internal versus external data sources
Combining data sources
Managing Data
Database management
Data silos
Data management tools
Visualizing data
Reporting infrastructure
The Value of Data Sources
Sales data
Marketing data
Cost data
Psychographic data
External data
Tracking Data
Key sales metrics
Tools to track sales data
Key marketing metrics
Tools to track marketing data
Key cost metrics to track
Tools to track cost data
Key psychographic metrics
Tools to track psychographic data
Conclusion
Next steps
Introduction to Business Analytics at Linkedin Learning Faculty details
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