UVA Amsterdam - Introduction to Communication Science
- Offered byCoursera
Introduction to Communication Science at Coursera Overview
Duration | 10 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Introduction to Communication Science at Coursera Highlights
- 29% started a new career after completing these courses.
- 26% got a tangible career benefit from this course.
Introduction to Communication Science at Coursera Course details
- Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today'??s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world.
- Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication.
- Upon completion of this course, students should:
- '?¢ have knowledge of the history and development of communication science;
- '?¢ have knowledge of the dominant theoretical approaches within communication science;
- '?¢ have knowledge and understanding of the most important models and concepts in this field.
- Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a '??test run'?? of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates"
Introduction to Communication Science at Coursera Curriculum
The Beginnings of Communication Science
Introduction
What is Communication?
Concepts
Theories
Transmission
Reception, Signs, and Signification
Cultural Approach
Three Approaches
A Short History of Communication Science
Greek and Roman Rhetorica
Two Schools of Classical Communication Science
Rhetorical Theory
The Dark Ages of Communication
A Renaissance of our Field
The Printing Press as an Agent of Change
Towards a Modern Communication Science
Welcome to Introduction to Communication Science
About Us
About UvA
Transcripts
Research in this MOOC
Survey 1
LBON: An Introduction to Communication Science
LBON: A Short History of Communication Science
An Introduction to Communication Science
History of Communication Science
Technical Approaches to Communication Science
Introduction
The Power of Propaganda and the All-powerful Media Paradigm
Needles, Bullets, and Martians
Powerful Media Put to the Test
Minimal Effects
Powerful Media Rediscovered
A Revolution in the Media Landscape
Negotiated Effects
An Introduction to the Reception and Signification Perspective
Message Construction
Active Audiences
Selective Processing
Cognitive Shortcuts
Central and Peripheral Route
Getting Through the Filter
Encoding, Decoding, and the Construction of Meaning
LBON: The Linear Effect-Oriented Approach
Survey 2
LBON: The Reception and Significance Perspective
The Linear Effect-Oriented Approach
The Reception and Signification Perspective
Cultural and Social Approaches to Communication Science
Introduction to the Cultural Approach
Producing and Maintaining Culture
Making Sense of the World
Popular Culture: Reflection or Illusion?
Cultural Studies: Birmingham and Toronto
Cultural Groups
How To Fit In?
Conclusion: Cultural Conformity and Relativism
Introduction Question & Answers
Metaphors
The Role of Media in Society
More Metaphors on the Role of Media in Society
Primary and Secondary Research
What's New About New Media?
Globalization: Village vs. Tribes
About the Exam
LBON: The Cultural Approach
Survey 3
The Cultural Approach
Final Exam
Thank you
Survey 4
Final notes
Exam Part 1
Exam Part 2
Exam Part 3
Exam Part 4
Introduction to Communication Science at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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