Coventry University - Introduction to Digital Transformation and E-Commerce 

This course is designed for students and early business professionals who’d like to enhance their knowledge of digital business for work in digital and e-commerce businesses or within management consultancies.

This 2-week course offers you insight into the emergence of digital business, and the chance to discover key digital transformation strategies and technologies.

The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both 'traditional' and new digital sectors of the economy.

In this course, you'll find out how and why businesses are striving to lead the way in innovating new digital technologies and practices.

You'll explore the drivers of digital technology adoption and learn how digitalisation and technology can be used to leverage competitiveness and strategy in organisations from multiple perspectives.

You'll also be introduced to the scope and history of e-commerce, and familiarise yourself with key e-commerce management concepts and how to apply them in practice.