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Introduction to Digital Transformation Part 1 

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Introduction to Digital Transformation Part 1
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Coursera 
Overview

Duration

4 hours

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Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Introduction to Digital Transformation Part 1
 at 
Coursera 
Highlights

  • Flexible deadlines in accordance to your schedule.
  • Earn a Certificate upon completion
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Introduction to Digital Transformation Part 1
 at 
Coursera 
Course details

More about this course
  • This course was designed to introduce the key components of digital transformation so you can understand the drivers and economics of innovation and technological change to create competitive advantage in your own industry. You'll learn the business value of data and how the exponential growth in core technologies such as artificial intelligence and autonomy are impacting the nature of competition. You will also develop an understanding of the - digital transformation stack - infrastructure, technology, business functions, and strategy -- and use the framework to map an approach to transforming your business. This course is ideal for anyone whose industry is undergoing a digital transformation and for those who want a deeper understanding of digital transformation so they have the foundational knowledge to help lead digital transformation.
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Introduction to Digital Transformation Part 1
 at 
Coursera 
Curriculum

The Digital Revolution

The Digital Revolution

Rise of the Digital Age

Exponentional Evolution of Technology

Competing on Technology

Changing Basis of Competition

Deconstructing the Value Chain

Digital Transformation at Pitney Bowes

Interview with Marc Lautenbach

Interview with Lila Snyder

Key Takeaways - Digital Revolution

The Digital Revolution

The Economics of Digital Disruption

Introduction - Economics of Digital Disruption

A Historical Perspective

Disruption Is Not New

The Five Domains of Digital Transformation

Environmnetal Analysis and the Competitive Life Cycle

The Competitive Life Cycle in Detail

The Liability of Incumbency

The Economics of Innovation

A Portfolio View

Key Takeaways - Economics of Digital Disruption

The Economics of Digital Disruption

The Path to Digitization

Introduction - The Path to Digitization

Mapping Your Digital Transformation

Improving Judgment

Creating Value

Leveraging Ecosystems

Driving Growth

Starbuck's Digital Transfromation

Key Takeaways - Path to Digitization

The Path to Digitization

Additional Resources to Advance Your Learning

Interview with Marc Lautenbach, CEO of Pitney Bowes

Interview with Lila Snyder, Executive Vice President & President of Commerce Services, Pitney Bowes

Waymo Case Study

Introduction to Digital Transformation Part 1
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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