Introduction to Enterprise Growth and Innovation
- Offered byCoursera
Introduction to Enterprise Growth and Innovation at Coursera Overview
Duration | 12 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Introduction to Enterprise Growth and Innovation at Coursera Highlights
- Earn a Certificate upon completion
Introduction to Enterprise Growth and Innovation at Coursera Course details
- The course explores the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation
- You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services
- The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course
- Identify the innovation challenges and opportunities faced by healthcare organizations in order to develop a fundamental framework for growth
Introduction to Enterprise Growth and Innovation at Coursera Curriculum
What is Innovation?
Introduction to Innovation
Meet your Faculty: Dr. Marc Meyer
Innovation Project Example
Types of Innovation
Types of Innovation in Healthcare
Barriers to Innovation Part 1
Barriers to Innovation Part 2
Barriers to Innovation Part 3
Course Overview
Syllabus - Introduction to Enterprise Growth and Innovation
Meet your Faculty: Dr. John D. Halamka
Academic Integrity
Course Project Overview
Overview
Healthcare Innovation Examples
Pro Tip for Overcoming Barriers to Innovation
Healthcare Innovation Project Milestone 2 Preview
Resources on Innovation
Question to Consider Before you Explore Innovation
Check Your Knowledge
Check Your Knowledge
Module 1 Quiz
Module 1 Honors
Innovation Framework
Pragmatic, Impactful Innovation
The Power Tower Framework
Mars Company Case Example
Introduction -Horizon 1, 2, 3 Framework
Healthcare Innovation Example: Diabetes Management
The Mayo Digital Health Platform
Introduction to The Power Tower
The Power Tower Framework
Check Your Knowledge
Check Your Knowledge
Check Your Knowledge
Module 2 Quiz
Module 2 Honors
User and Buyer Segmentation
Module Introduction
Example of the Power Tower in Action
Identify Adjacent Market Opportunities - Signify Example
Customer Segmentation Template 1 - External Facing Projects
Customer Segmentation Template 2 - Internal Business Process
Developing Growth Strategies - Medication Management Example
Introduction
Practice - Customer Segmentation Template 1
Application to Internal Process Innovation
Applying Customer Segmentation Template 2 Example
At-Home Healthcare Services
Healthcare Innovation Project Milestone 4 Preview
Check Your Knowledge
Module Quiz
Module 3 Honors
User Centered Design
Module Introduction
User Centered Design Process
Identify Different Types of Users and Buyers
The Philosophy of the User-Centered Design
Users, Buyers, and Use Cases
User Needs Template 1: Target User, Use Case, and Buyer Focus
Congratulations
User-Centered Design Resources
Check Your Knowledge
Module 4 Quiz
Module 4 Honors
Introduction to Enterprise Growth and Innovation at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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