Introduction to Fashion Brand Marketing and Retailing
- Offered byFutureLearn
Introduction to Fashion Brand Marketing and Retailing at FutureLearn Overview
Introduction to Fashion Brand Marketing and Retailing
at FutureLearn
Duration | 2 weeks |
Total fee | ₹7,139 |
Mode of learning | Online |
Credential | Certificate |
Introduction to Fashion Brand Marketing and Retailing at FutureLearn Highlights
Introduction to Fashion Brand Marketing and Retailing
at FutureLearn
- Earn a certificate upon completion
Introduction to Fashion Brand Marketing and Retailing at FutureLearn Course details
Introduction to Fashion Brand Marketing and Retailing
at FutureLearn
Skills you will learn
More about this course
- On this two-week course from Bloomsbury Academic, you’ll explore the merchandising and promotional strategies used by marketing fashion brands to get products to the right consumers at the right price and in the right place
- You’ll also explore the overall selling function, from internal and external selling to sample lines and orders
- You’ll delve into the marketing strategies and promotional mix used by fashion brands across the globe
- Starting with your target customers and marketing span of reach, you’ll move on to the most effective areas of marketing including publicity, social media, and sales promotions
- Understanding the decision-making and shopping behavior of customers is vital to the success of fashion brands and heavily informs their distribution strategies and policies
- During the second week of this course, you’ll explore the distribution and retailing side of fashion
- You’ll learn about the different types of fashion retailers, from department stores to e-commerce, before delving into the current trends in fashion retailing
Introduction to Fashion Brand Marketing and Retailing at FutureLearn Curriculum
Introduction to Fashion Brand Marketing and Retailing
at FutureLearn
Marketing fashion brands
Course welcome
Market centers for fashion
Market weeks, fashion weeks, and trade shows
The selling function
Marketing strategies and promotional mix
Week wrap up
Fashion distribution and retailing
Weekly welcome
Fashion distribution policies and strategies
Categories of fashion retailers
Brick-and-mortar, e-commerce, omnichannel, and direct sale retailers
Trends in fashion retailing
Course wrap up
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