Introduction to Fashion Marketing and Research
- Offered byFutureLearn
Introduction to Fashion Marketing and Research at FutureLearn Overview
Introduction to Fashion Marketing and Research
at FutureLearn
Duration | 2 weeks |
Total fee | ₹7,139 |
Mode of learning | Online |
Credential | Certificate |
Introduction to Fashion Marketing and Research at FutureLearn Highlights
Introduction to Fashion Marketing and Research
at FutureLearn
- Earn a certificate upon completion
Introduction to Fashion Marketing and Research at FutureLearn Course details
Introduction to Fashion Marketing and Research
at FutureLearn
Skills you will learn
More about this course
- On this two-week course, you’ll explore marketing research tools and techniques used by fashion companies and discover how to improve business processes and predict future trends
- On this course, you’ll investigate various types of research, including analysis of economic indicators, market analysis, and consumer and product research and assess when to use each method to best effect
- With this knowledge, you’ll be able to conduct and interpret marketing research and retrieve useful data that can inform future decision-making
- You’ll learn how to analyse data in a fashion industry context and how data mining and big data analysis can be used to improve long-range and short-range planning processes
- Using real-life case studies, you’ll learn how marketing research can improve business processes and help understand consumer behavior
- You’ll learn how to interpret this data and forecast trends in color and textiles, as well as examining trends across fashion more broadly
- By the end of this course, you’ll have gained insights into the impact marketing research can have on understanding business processes and predicting future trends
Introduction to Fashion Marketing and Research at FutureLearn Curriculum
Introduction to Fashion Marketing and Research
at FutureLearn
Marketing research in fashion
Course welcome
Marketing research
Conducting marketing research in fashion
Strategic planning and decisions informed by marketing research
Week wrap up
Color, material, and fashion trend forecasting
Weekly welcome
Color forecasting
Textile and material trend forecasting
Fashion trend forecasting
Course wrap up
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