UC Davis - Introduction to Google SEO

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Offered byCoursera

Introduction to Google SEO
at
Coursera
Overview

Take this course which is a part of the Search Engine Optimization (SEO) Specialization

Duration	14 hours
Start from	Start Now
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Introduction to Google SEO
at
Coursera
Highlights

Earn a certificate from UC Davis, University of California

Introduction to Google SEO
at
Coursera
Course details

Skills you will learn

Marketing Search Engine optimization SEO Branding

What are the course deliverables?

Search Algorithm
Search Engine Optimization (SEO)
Mathematical Optimization
Semantic

More about this course

Get introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what students can expect in the future
They discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice them to continue through the Specialization

Introduction to Google SEO
at
Coursera
Curriculum

Introduction to Google SEO

Course Introduction and Specialization

Introduction

Introduction to Google SEO

SEO as a Career

How Search Engines Work

Evolution of SEO

Current SEO Best Practices

Current SEO Best Practices

Introduction to Search Engine Algorithms

Algorithm Updates: History, Part

Algorithm Updates: Important Algorithms, Part

SEO Best Practices and Ranking Factors

Panda: The Game Changer for Content

Cleaning Up Links with Penguin

SEO of Today, Tomorrow and Beyond

SEO of Today, Tomorrow, and Beyond

Core Web Vitals

EAT & YMYL

Featured Snippets and Rich Snippets

BERT

Evolution of Keyword Optimization

Strengthening Your Keyword Strategy

How Does Branding Influence Website Rank?

Your Audience and Building Personas

Your Audience and Building Personas

Persona Development

Marketing to Your Persona

Getting to Know Your Audience

Creating Your Ideal Buyers Persona

Course Summary and Wrap-Up

Introduction to Google SEO
at
Coursera
Faculty details

Rebekah May

Rebekah May is a long-time SEO professional who has worked with high-growth startups as well as well-respected Fortune 500 brands. She has spoken at various marketing conferences, and volunteers her time to speak with student organizations and entrepreneurial clubs on the subject of marketing and SEO.