UPenn - Introduction to Marketing by University of Pennsylvania
4.7 /5- Offered byCoursera
Introduction to Marketing by University of Pennsylvania at Coursera Overview
Introduction to Marketing by University of Pennsylvania
at Coursera
Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Marketing Planning through real-life case studies & examples
Duration | 10 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Introduction to Marketing by University of Pennsylvania at Coursera Highlights
Introduction to Marketing by University of Pennsylvania
at Coursera
- Start instantly and learn at your own schedule.
- Earn a certificate of learning on course completion
- This course is offered by University of Pennsylvania
- Skills you will gain: Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction
Read more
Introduction to Marketing by University of Pennsylvania at Coursera Course details
Introduction to Marketing by University of Pennsylvania
at Coursera
Skills you will learn
What are the course deliverables?
- Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly
- Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering
- Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.
More about this course
- Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies
- Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.
Introduction to Marketing by University of Pennsylvania at Coursera Curriculum
Introduction to Marketing by University of Pennsylvania
at Coursera
BRANDING: Marketing Strategy and Brand Positioning
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
Applied Marketing (Optional)
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R
Ramkrishna Das
Introduction to Marketing by University of Pennsylvania
Offered by Coursera
4
Learning Experience: This course is basically for beginners
Faculty: So they are i mean the classes are pre recorded but easy to understand and beautifully organised and an assignment every week so that you can revise as well as practice
The content was pretty good and the experience of learning from best teachers was also great
Reviewed on 20 Jan 2023Read More
A
Asit kumar Rout
Introduction to Marketing by University of Pennsylvania
Offered by Coursera
5
Learning Experience: It was wonderful,learning experience, best part is this course contains E-Commerce, Web analytics, Google display ads, E-mail marketing & Search advertisement, Search engine optimization & more!
Faculty: Faculties are awsome, style of lectures are wonderful, in depth in a short span of time.
I am very impressed on the structure of the course, u ll never bored in each step of this course, u can learn while enjoying and one best thing is all content is fully updatee and based on recent scenario and topic so it will helps u a lot.
Reviewed on 12 Nov 2022Read More
A
Ankit Kumar
Introduction to Marketing by University of Pennsylvania
Offered by Coursera
5
Learning Experience: Basics of Marketing. Cognitive mindsets of people while buying. Different way of selling your products.
Faculty: Instructors taught well
Curriculum was relevant and comprehensive
Course Support: No career support provided
Reviewed on 15 May 2022Read More
G
Gopal Apotikar
Introduction to Marketing by University of Pennsylvania
Offered by Coursera
5
Learning Experience: Learning experience was good
Faculty: Instructors taught well
Curriculum was relevant and comprehensive
Course Support: No career support provided
Reviewed on 8 May 2022Read More
K
Kochath Dayanandan Aiswarya
Introduction to Marketing by University of Pennsylvania
Offered by Coursera
5
Other: Learned about marketing techniques.it was awesome. I loved it.
Reviewed on 5 Oct 2021Read More
View All 9 Reviews
Introduction to Marketing by University of Pennsylvania
at Coursera
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