University of California, Davis - Introduction to Search Engine Optimization
5.0 /5- Offered byCoursera
Introduction to Search Engine Optimization at Coursera Overview
Duration | 20 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Introduction to Search Engine Optimization at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level At least 2 years of business experience.
- Approx. 20 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Greek, Italian, Vietnamese, German, Russian, English, Spanish
Introduction to Search Engine Optimization at Coursera Course details
- Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
- You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!
Introduction to Search Engine Optimization at Coursera Curriculum
Getting Started & Introduction to SEO
Course Introduction and Specialization
Introduction
Introduction to SEO
What You Can Expect from a Career in SEO
How I Got Started in SEO
My Role as an SEO Manager
Key Skills We Look for When Hiring
Tips for Finding a Job
How I Got Started in SEO
A Day in the Life of an SEO Professional
Key Skills We Look for When Hiring
Specific Skills Managers Want
Tips for Finding a Job
Tips for Interviewing
Building a Marketable Portfolio
Overview of In-house SEO
A Note from UC Davis
Why a Career in SEO?
Optional: What You Can Expect from a Career in SEO
Getting Started & Introduction to SEO
Evolution of SEO
Evolution of SEO
How Search Engines Work
History of Search Engines (1945 - 1993)
Advancement of Search (1993 - 2000)
Timeline of Google Search
History of Search Engines (1945 - 1993)
Evolution of SEO
Current SEO Best Practices
Current SEO Best Practices
Introduction to Search Engine Algorithms
SEO Best Practices and Ranking Factors
Early Algorithms: Florida, Austin, and Brandy
Updates: Personalized, Universal, Vince, and Caffeine
Panda: The Game Changer for Content
Cleaning Up Links with Penguin
Refinements: Hummingbird, Pigeon, and Mobile
How You Can Avoid Penalties
Introduction to Search Engine Algorithms
SEO Best Practices and Ranking Factors
Personalized, Universal, Vince, and Caffeine
Panda: The Game Changer for Content
Cleaning Up Links with Penguin
Hummingbird, Pigeon, and Mobile
How You Can Avoid Penalties
Current SEO Best Practices
SEO of Today, Tomorrow and Beyond & Course Wrap-Up
SEO of Today, Tomorrow, and Beyond
Evolution of Keyword Optimization
Strengthening Your Keyword Strategy
How Does Branding Influence Website Rank?
Course Summary and Wrap-Up
Strengthening Your Keyword Strategy
How Does Branding Influence Website Rank?
SEO of Today, Tomorrow and Beyond
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