John Hopkins University - Introduction to Social Media Marketing
4.5 /5- Offered byCoursera
Introduction to Social Media Marketing at Coursera Overview
Duration | 14 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Introduction to Social Media Marketing at Coursera Highlights
- Earn a shareable certificate upon completion.
- Flexible deadlines according to your schedule.
Introduction to Social Media Marketing at Coursera Course details
- This course lays the foundation of social media marketing. You?ll learn what social media marketing entails, including the history and the different social media channels that exist. You'll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
- By the end of this course, you will be able to:
- ? Understand the landscape of traditional, digital, and social media marketing
- ? Understand how to become certified as a Digital Marketing Associate
- ? Understand the major social media platforms, how they function, and what role they play in marketing
- ? Create SMART goals and identify KPIs
- ? Define your target audience and their customer journey
- ? Choose the right social media platforms and learn how to create social media policies
- Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.
- Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.
Introduction to Social Media Marketing at Coursera Curriculum
The Social Media Landscape
Introduction to the Facebook Social Media Marketing Professional Certificate
Introduction to Anke Audenaert
Introduction to Social Media Marketing Overview
Careers in Digital Marketing
The Social Media Landscape Overview
Introduction to Marketing
Introduction to Digital Marketing
Introduction to Social Media Marketing
Social Media and Business
Social Media and Non-Profits
Categorizing Social Media
The History of Facebook
Facebook Products Overview
The Social Media Landscape Conclusion
About Professional Certificate Surveys
Introduction to Social Media Marketing Course Syllabus
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
How to Create Social Media Accounts for Your Business
Recap of the History of Facebook
Social Media for Business Practice Quiz
The Social Media Landscape Quiz
Social Media Platforms Overview
Social Media Platforms Overview
Use Facebook to Connect People and Businesses
Engage and Entertain with Video on YouTube
Make Connections on WhatsApp and Messenger
Connect, Engage and Transact with WeChat
Find People that Care about What You Do on Instagram
Build Professional Connections on LinkedIn
Use Short Video to Connect on TikTok
Boost Your Messaging Game With Snapchat
Join the Conversation on Twitter
Showcase Your Products and Services on Pinterest
Connect on Niche Interests on Social
Social Media Platforms Conclusion
The Major Social Media Platforms
Social Media Platforms Part I Practice Quiz
Social Media Platforms Overview Quiz
Goals and Planning for Success
Goals and Planning for Success Overview
What are Marketing Goals and Why Do you Need them?
Establishing SMART Goals for Your Marketing
What are KPIs and Why Do you Need them?
Setting KPIs for Your Marketing
Goals and Planning for Success Conclusion
Preparing For Your SMART Goal and KPIs Project
SMART Goal Worksheet
Key Performance Indicators Worksheet
Goals and Planning for Success Quiz
Understand Your Audience
Understand Your Audience Overview
What Is a Target Audience and Why Do You Need One?
Defining your Target Audience
What is a Customer Journey and Why Do You Need One?
Mapping your Customer's Journey
Understand Your Audience Conclusion
Research Tools to Identify Your Target Audience
Target Audience Worksheet
Customer Journey Worksheet
Define Your Target Audience Practice Quiz
Understand Your Audience Quiz
Choose Your Social Media Channels
Choose Your Social Media Channels Overview
Choose Your Platform Carefully
Map Your Audience to the Right Platform
Managing Social Media Policies
Creating a Social Media Policy
Using your Company Blog
Managing Your Blog
Choose Your Social Media Channels Conclusion and Congratulations!
Professional Certificate Job Search Resources Overview
How to Create a LinkedIn Profile
Choose Your Social Media Platforms Practice Quiz
Choose Your Social Media Channels Quiz
Introduction to Social Media Marketing at Coursera Admission Process
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